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27 January 2022, Mumbai:
The achievement made possible through long-term trust, confidence, and support of TENCEL™’s supply chain partners Showcases commitment to driving positive change and fostering a carbon zero textile and fashion industry "Feel Good Fibers Since 1992” themed activities and events to be rolled out throughout the year.
Lenzing’s flagship textile brand, TENCEL™, is celebrating three decades of sustainable fiber innovation this year. Since 1992, the TENCEL™ brand has empowered companies across the textile value chain to adopt more eco-friendly practices.
“Since its launch 30 years ago, TENCEL™ has always been envisioned as a solution provider for the textile industry,” said Robert van de Kerkhof, Member of the Managing Board at Lenzing.
“Aligning with the industrywide shift towards deeper levels of sustainability and transparency, in 2018, the brand evolved from a behind-the-scenes contributor to a front-facing player.
From then on, TENCEL™ expanded its offerings from fiber creations to pioneering digital technologies.
To date, the TENCEL™ brand has exceed expectations across the industry as ‘the trusted provider’ of high-quality sustainable fibers among leading global fashion and home textile brands.
We are thrilled to reach this milestone and are looking forward to driving continuous innovation and building stronger partnerships over the next 30 years and beyond.”
KEY HIGHLIGHTS
- Forging the way to a carbon-zero textile industry
- Digital technologies enabling supply chain transparency
- “digital-first” strategy of the TENCEL™ brand, TENCEL™ invested heavily in proprietary technologies
- With its circularity and solution for low carbon emissions, TENCEL™ is the answer to an eco-strategy in fashion
About TENCEL™
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings.
Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes.
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