Decathlon accelerates India expansion with Rs 930 crore investment over 5 years
French sportswear and equipment giant Decathlon plans to accelerate its India expansion with an approximate investment of Rs 930 crore in the country over the next five years.
This investment will support the opening of new stores, the improvement of its digital systems, and the optimization of its supply chain. Decathlon’s expansion plan includes increasing its footprint to 190 stores across 90 cities, with a special focus on major and mid-sized markets.
The initiative emphasizes on the brand's ongoing commitment to making high-quality and affordable sports gear accessible across the country. The brand recently opened a new store in the Palakkad district of Kerala
Located in a culturally rich and rapidly developing district of Kerala, the store offers a wide selection of over 3,700 styles of sports clothing and equipment. These offerings cater to people of all ages and genders, with dedicated sections for a variety of sports, including outdoor adventures, water sports, fitness, racket sports, team games, cycling, running, walking, roller sports, and precision target sports.
Decathlon entered the Indian market in 2009, opening its first store on Sarjapur Road in Bengaluru. Initially operating under a cash-and-carry model, it received approval for single-brand retail in 2013. Today, the brand operates over 100 stores across 19 Indian states.
With this latest opening in Palakkad, Decathlon is not only extending its retail presence but also reaffirming its mission to foster a stronger sporting culture in India—one store, one community at a time.
