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Nykaa's Q1 gross sales value gets 3x to $ 199 mn on e-shift

26th October 2021, Mumbai:

Nykaa, a highly valued start-up led by a women entrepreneur 'Falguni Nayar-founded' online cosmetics and fashion retailer which is underway to going public, making a profit for a change is well-backed by marquee investors viz TPG Growth Lighthouse Ventures & JM Financial, has reported an impressive GMV of $199 million in Q1FY22, more 3x it recorded $59 million in the corresponding period yesteryear.

Just for the information, "GMV in e-commerce would indicate the worth of whole items bought on a platform, together with reductions/ discounts/ rebates though excluding returns.

Over here it is interesting to mention that consolidated GMV fundamentally covers the corporate’s magnificence, private care enterprise, and style vertical just to broadly explain the state of existing affairs.

GMV pie goes like this," A big chunk of the start up’s gross sales are interestingly from tier-2 and -3 cities. However it is vital to state that 95% of the entire gross sales are out of digital presence, the rest portion is from the physical 80 shops nationwide proving a successful omnichannel approach corporate has undertaken through its course".

Conceptual hand writing showing Gross Sales Value. Business photo  showcasing... - License, download or print for £3.72 | Photos | Picfair

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Nykaa's Q1 gross sales value gets 3x to $ 199 mn on e-shift

Apparel workforce awaiting for VDA (Variable Dearness Allowance)

25th October 2021, Mumbai:

The Clothing Manufacturing Association of India (CMAI) has fully justified the non-payment of VDA factor using the disruption & financial distress & disturbance caused by COVID-19 leading to battered balance sheets of most of the business units and on the back of the fact that the matter is subjudiced.

Here there is a case in point that close to four (4) lakh garment workforce of Karnataka (India), comprising of a good chunk of women workers await for their respective Variable Dearness Allowance (VDA) fixed for the time period of 2020-21.

Let us have a legal view on this, "The garment industry is among the 82 scheduled industries that come under the Minimum Wages Act to where this VDA is technically applicable,”.

VDA - Variable Dearness Allowance - Government Employees

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Apparel workforce awaits VDA (Variable Dearness Allowance)

Woke advertising, Viral boycott how should brands conduct?

23rd October 2021, Mumbai:

'Woke' is a term employed to describe someone who is aware of social and political issues.

In the age of social media these days to find in Twitter's trending tab, among advertorial and conspiratorial/ objectionable hashtags relating to XYZ campaign/ sensational news, in terms of trolling Or boycotting a specific trending brand.

A case in point is recent week's public social genre outrage against Fabindia an inspirational Indian brand for iteration of an Urdu punchline Jashn-e-Riwaaz for its contemporary festive spirit campaign took the world by nasty surprise by its sheer ferocity.

Still afresh in the mind is preceding year's darling of consumers bran 'Tanishq' was posed a social media backlash for its Ekatvam campaign the semblance is, "which was iterating an interfaith marriage".

Earlier we experienced, Global FMCG biggie HUL had to undergo in some sense something akin in the case of its 'Red Label' ad showing a Muslim sculptor curating for auspicious 'Ganesh Chaturthi festivity' which again could not come up to the public expectations around communal sensibility a national brand is supposed to observe.

Make no mistakes in a digital social media era WOKE ADVERTISING can lead to misfire which can be disastrous to the interest of the brand, and advertising instead of doing good can be counterproductive!

Fabindia: Transforming the Indian Handicraft Sector

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Woke advertising, Viral boycott how should brands conduct?

Adidas ropes in 'Deepika Padukone' as brand ambassador

22nd October 2021, Mumbai:

The Adidas Global giant brand with a profound history in the space of Sports Performance and Sport Inspired segment, having served the global audience with a deep-rooted connection with the sport for since long.

On Thursday it announced to have roped in Bollywood actress 'Youth Icon' Deepika Padukone to endorse the German legendary sportswear brand its global audience for women sports.

“Adidas conveyed a warm welcome to its brand ambassador with open arms," Welcome aboard,” the sportswear brand said in a statement. Padukone the professional she is expected to work closely aligning to the signature philosophy of Adidas on their coherent efforts in the direction towards fitness; Of course both physical and emotional.

Given that the brand’s attitude of ‘Impossible is Nothing’, the partnership roping in her is definitely a testament towards breaking barriers, pushing boundaries, and needless to mention limitless possibilities. The brand continues to inspire both generation of the day as well as generations to come.

Adidas shrugs off China boycott call to raise outlook | Reuters

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Adidas ropes in 'Deepika Padukone' as brand ambassador

Indian textile sector 65 $Bn exports target doable: CII & AtKearney report

25th OCTOBER 2021, Mumbai:

At the inauguration of TEXCON: The 13th edition of the International Conference on Textiles & Apparel organized by the Confederation of Indian Industry last week, "A special CII-Kearney report was also released".

Confederation of Indian Industry (@FollowCII) | Twitter

The report is a comprehensive view of the entire textile value chain outlining the trade imperatives for both the key actors i.e. government and industry to put the sector in a fast lane.

Shri Upendra Prasad Singh, Secretary, Ministry of Textiles alluded that the proactive government efforts to facilitate the creation of an enabling environment for sustainable growth and to get the Textiles and Apparel (T&A) sector its mojo back.


It was unequivocally echoed that “Textile sector per se is capable to meet the local as well as the overseas market demands but still something is missing. Therefore, the need of the day is that we have to glue the different pieces of the jigsaw puzzle.

Mr. Dilip Gaur, Chairman, CII National Committee on Textiles and Apparel & Managing Director, Grasim Industries Limited, Aditya Birla Group opined, achieving path-breaking growth in Indian textiles could simple mean doubling down on all the key metrics.

Brand New: New Logo and Identity for Kearney by Siegel+Gale

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Indian textile sector 65 $Bn exports target doable: CII &  AtKearney report

DFC Delhi Fashion club Launched in Goa & Bangalore

23rd October 2021, Mumbai:

DFC Delhi Fashion Club is a govt. of India appreciated association which is promoting and supporting Designers & Brands to grow in Fashion industry nationally & internationally, DFC Delhi fashion club includes various segments like DFC advertising & productions, DFC Grooming Workshops, DFC Fashion Management, DFC Social Enterprise & DFC Fashion Network.

It aims to help in the growth of the fashion industry as a social enterprise & provide the best services as a Fashion agency.

Looking at the post covid situation of the Fashion industry, DFC Came with the new initiative
“Fashion Connecting India” aims to connect India together as one Fashion network & help
each other collaborate to boost trade, exposure & the business of fashion.


As a step towards expanding the fashion network in India, DFC recently launched it's Goa & Bangalore Chapter.

DFC Goa's chapter started with launching a young designer Yash rohilla with a Fashion show sequence at Cidade De Goa by Taj during an International fashion week, Styling
support was done by Omender from Delhi. A later formal ceremony took place at COVE, Mall de Goa.

In This Ceremony, DFC was privileged that DFC Goa Chapter was launched with the hands of
legendary Bollywood designer Abu Jani who was present in Goa during that time & visited the mall as well.

DFC Chairman Mr. Harshit Dhingaun also honored Mr. Bhuvanesh sheth, Director, Mall De Goa
as DFC Goa Patron for his great support to association and achievement in the field of fashion and connect Goa to global brands.

With this honor, DFC also announced an initiative to promote young designers from all over India and give them a platform to sell their garments at the mall in association with COVE, a Multi designer store.


After the launch of the Goa chapter, the DFC team headed towards Bangalore, where they launched the DFC Bangalore chapter in association with the Indian Photo academy, here they also honored the director of IPA Mr. Dev Singh as an honorary associate member for outstanding support to the association and help in the growth of Indian fashion industry in the field of photography.

DFC is now in association with IPA Shall run certificate workshops in styling and model grooming, also will cater to production &; advertising shoots. DFC aims to promote both designers, brands & Models all across India &; internationally. During this event, DFC also appreciated some other industry members like Rebecca Capri, director, Oxarte salon for outstanding work in the field of hairstyling internationally who had worked in Malaysia as well, DFC also appreciated Gen-next sustainable fashion designer than raising from Bangalore.


DFC is associated with many well-known brands & fashion weeks like Lakme Academy, IOD –Institute of Design, Chennai, Asian designer week, International Fashion week (Chandigarh, Goa, Delhi ), Paris fashion week, Dubai fashion week, and Indian fashion week, London & Canada.

DFC is already launched in Mumbai, Dehradun & Delhi. Mr. Harshit Dhingaun (DFC Chairman &; Celebrity Fashion director) said “We believe in creating opportunities through collaborations and network which is the only way through which the fashion industry can survive &; flourish post covid lockdown, next, we plan to expand in more than 10 cities of India namely Jaipur, Hyderabad, Chennai, Himachal Pradesh, Ludhiana, Chandigarh, Indore, Guwahati, Meghalaya, Kolkata, Patna, Lucknow, Agra, Ahmedabad by Dec 2022 and also plans to expand internationally in Dubai, London, Burma, Sri Lanka, Nepal &; Bhutan”.