Women’s apparel label by Anita Dongre, ‘And’ has launched the brand’s first EBO at Dwarka in New Delhi. Located inside the Vegas Mall, the store offers a wide range of premium western wear for women.
Marking a new chapter in the brand’s journey, the store boasts of an elevated design and premium in-store experience for modern Indian women. It offers stylish silhouettes and curated collection spanning power dressing to weekend wear.
Having an open façade and an earth-toned interior, the store is located on the ground floor of the mall. Its minimalist style interiors is further adorned with digital screens and gold fittings that give the store a modern, professional look. The store also boasts of other features including brand monogrammed chairs and statement light fittings.
The brand ‘And’ was launched by designer Anita Dongre in 1999 to cater to urban Indian women. Besides having 72 EBOs across India, the brand is also present in over 390 points of sale across India.
