Reaching a major milestone in its journey, one of India's fastest-growing modern ethnic and fusion wear brands, Raisin has opened its first Exclusive Brand Outlet (EBO) in Surat. The store was launched by popular actress Nitanshi Goel, who added a glamorous touch to the brand's historic moment.
Known for its timeless yet modern design approach, Raisin's new flagship store acts as an engaging retail space combining elegance, comfort, and contemporary ethnic fashion for the modern Indian woman.
Vikash Pacheriwal, Co-founder, Raisin, says, this store represents everything Raisin stands for, and Goel’s association with it proves to be a true celebration of dreams turning into reality.
Atul Gupta, Franchise Partner, adds, more tha just a store; it's a gateway to the future of fashion retail in India
With over 250 MBOs across India, Raisin's move into the EBO format marks a bold new phase for the brand. The Surat flagship store offers the complete Raisin collection - from elegant ethnic sets and everyday basics to stylish fusion pieces - catering to the diverse wardrobe needs of modern Indian women.
As part of its growth plan, Raisin plans to launch 25 more EBOs across the country by March 2026 and is actively seeking franchise partners to join its expansion.
The grand launch event was attended by the brand’s customers, influencers, and media, making it a landmark day for the brand as it continues its evolution from a local label to a national fashion force.
