Leading textile and fabric manufacturer Raymond plans to expand its ethnic wear brand, 'Ethnix by Raymond,' by adding over 100 new stores. Introduced a couple of years ago, Ethnix by Raymond is a brand designed for occasions and celebrations and now boasts over 114 stores.
The Ethnix brand has already made significant contributions to Raymond's branded apparel segment, showcasing strong performance.
Raymond aims to leverage the rapidly growing ethnic wear market in India to fuel growth for Ethnix by Raymond. Gautam Hari Singhania, Chairman and Managing Director, emphasises, Raymond has expanding by setting up Ethnix by Raymond stores in every corner of the country.
In addition to expanding its physical store presence, Raymond is also broadening its ethnic line under the Ethnix by Raymond brand. In FY24 alone, the brand added 53 new stores to its network. Raymond's branded apparel business, which includes other brands like Raymond Ready to Wear, Park Avenue, ColorPlus, and Parx, achieved sales of Rs 1,587 crore for the financial year ending March 31, 2024.