Fastrack expands youth-centered product range with new ‘Fleek’ collection

Renowned watch and accessories brand, Fastrack has expanded its youth-focused product range with the launch of a new watch collection named ‘Fastrack Fleek’.

Designed for both men and women, Fleek was launched with 17 vibrantly colored watches and a captivating campaign film. The range aims to seamlessly transition the wearer from daily activities to dates and parties. By offering watches with colorful faces and contemporary styles, Fastrack seeks to strengthen its connection with Gen Z consumers in India.

Priced between Rs 2,795 and Rs 6,195, the new collection is now available across Fastrack's brick-and-mortar stores, its direct-to-customer e-commerce platform, and Titan World outlets. The diverse range is designed to cater to various budgets and style preferences.

Featuring dynamic visuals inspired by the shapes and facets of the watch, the campaign film is set in a surreal world. The video showcases a blend of life-size props, dynamic camera movements, and lively choreography that embodies the brand's ‘Seriously Playful’ attitude. It features the protagonists interacting with bold shapes and each other in a fresh, stylish manner, making a serious style statement.