Harshavardhan Chauhaan appointed new CMO, Trident Group


Harshavardhan Chauhaan has been appointed as the new Chief Marketing Officer (CMO) at Trident Group following his four-year tenure at Spencer’s Retail.

From 2020-24, Chauhaan played pivotal roles at Spencer’s Retail, overseeing initiatives in brand marketing, consumer analytics, digital and performance marketing, and eCommerce and omnichannel marketing.

Prior to that, he served as the Central Head of Marketing & Phygital (Digital Transformation) at DLF Ltd from 2017 to 2020.

His professional journey encompasses significant positions at ShopClues, Godrej Group, ITC Ltd, Hindustan Unilever, Reckitt, and Accenture. Chauhaan's expertise in the retail, eCommerce, and Martech sectors has garnered recognition, including his inclusion among the 50 Most Influential Retail, eCommerce & Martech professionals in India by CMO Asia – Africa – GCC Retail Congress.

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