24 October 2024, Mumbai
Popular men’s apparel brand co-created by cricket star Virat Kohli, Wrogn aims to offer an immersive and innovative shopping experience to customers through its recently launched flagship store in Bengaluru. Merging creativity with bold fashion choices, the store symbolizes Wrogn’s ethos of individuality and self-expression.
The flagship store showcases Wrogn’s commitment to delivering cutting-edge, on-trend apparel for India’s youth. Known for its vibrant and contemporary designs, the brand has created a space for customers to engage with its unique identity and explore fashion-forward collections.
Founded in 2015 by Universal Sports biz (USPL), Wrogn has rapidly grown into a major player in India’s fashion scene. Headquartered in Bengaluru, USPL has built a reputation for disrupting the industry with brands like Wrogn and Wrogn Active, catering to a growing, style-conscious customer base.
In addition to the store launch, Wrogn recently also secured funding worth Rs. 75 crore (approximately $9 million) from Aditya Birla Digital Fashion Ventures (ABDFVL). This investment increased ABDFVL’s stake in Wrogn from 17.1 percent to 32.84 percent, demonstrating confidence in the brand’s growth potential. This investment will help Wrogn strengthen its position as a leader in India’s fashion industry, offering bold designs and an enhanced retail experience for its expanding fan base.
