Five million customers place 8 million orders at Myntra ‘Big Fashion Festival’ (BFF)

14th October 2021, Mumbai:

Around five million customers placed eight million orders across categories during Myntra’s ‘Big Fashion Festival’ (BFF) that concluded on October 10. Around 45 percent of orders were placed by customers from Tier II and III cities.

The sale also received 7.6 billion homepage impressions. As per Amar Nagaram, CEO, Myntra, the sale enabled customers to meet their evolving festive needs across the country, while giving a strong impetus to the whole ecosystem, consisting of brands, sellers, buyers, vendors, delivery partners, and others, at the start of the festive season.

Myntra is working towards delivering all orders pertaining to the event over the next few days. It has augmented Kirana's partner network which is helping it cater to 70 percent of the total deliveries, adds Nagaram. Around 2,600 stores from more than 300 brands in over 40 cities participated in the sales offering over 1.2 lakh styles.

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