KH House of Khaddar unveils new eco-conscious collection ‘Loominaire’

A renowned fashion brand known for its sustainable ethos, KH House of Khaddar, has unveiled its latest venture, ‘Loominaire’, a versatile clothing line that caters to both men and women. Emphasising eco-conscious practices, the collection offers a range of formal and semi-formal attire.

Describing Loominaire as a tribute to tradition, Amritha Ram, Creative Director, says, the brand is a symphony of colors, and an expression of individuality. It encourages patrons to embrace the timeless charm and effortless grace of its classic suiting, she added.

The collection showcases an array of men’s western-style suits, finely crafted overcoats, and color-blocked separates, alongside playful white Khadi denim ensembles. Drawing inspiration from nature, the eco-conscious line blends soft neutral tones such as pine, brown, and lilac with vibrant dashes of yellow and red, infusing the collection with energy. It injects a contemporary twist into traditional suiting to achieve a perfect blend of style and comfort.

Founded in 2018 by Amritha Ram, a graduate of the Fashion Institute of Technology and entrepreneur Kamal Haasan, KH House of Khaddar collaborates with ethical weaving clusters, to present to make Khadi textiles more accessible and promote the sustainable heritage craft.