Liva: New LAPP studio opened in Surat

10 June 2022, Mumbai:

To cater to the growing demand from the textile and clothing industry, Birla Cellulose’s premier fashion ingredient brand ‘Liva’ has opened a new state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat.

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Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group says, the studio serves as a one-stop customer experience centre for man-made cellulose fibers from sourcing support, technical assistance, product innovations and marketing solutions.

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Located on the Canal Road, the studio displays a collection of over 2,500 Viscose, Liva Eco, Liva Reviva Birla Modal, Excel and Spun Shade based fabric innovations from over 150 LAPF partners.

The fabrics would be available in a wide range including woven, knitted, greige and finished fabrics. The studio will provide all detail including technical specifications to access the products on display.

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