Nike to open biggest India store in New Delhi’s Select Citywalk

US-based Nike Inc. plans to open its biggest India store of about 10,000 sqft in New Delhi’s Select Citywalk

German sportswear brand Puma recently opened its largest North India store in Gurgaon. Spread over about 7,000 sqft, the store is a digitally-enabled experiential store. It has numerous digital touchpoints to lure digitally savvy customers who are increasingly shopping online.

For the opening of the store, Puma invites several celebrities including boxing world champion MC Mary Kom, a member of the Tokyo Olympics Hockey bronze medal-winning team Rupinder Pal Singh, cricketer Washington Sundar and singer HarrdySandhu for the opening event on Thursday evening.

Puma’s large NCR store comes close on the heels of a flagship store launch last month in New Delhi by rival Adidas. Spread over around 6,000 sqft in the capital’s premier business district of Connaught Place, the store boasts of 32 digital touchpoints including immersive screens, digital plinths, and ceiling screens to give customers a digital shopping experience.

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