Nykaa Fashion acquires activewear brand Kica

25 April 2022, Mumbai:

Strengthening its brand portfolio, Nykaa Fashion has acquired Indian activewear brand Kica.

The acquisition will help Nykaa penetrate deeper into the activewear segment and boost sales on the platform.

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Adwaita Nayar, the CEO, of Nykaa Fashion, says, the brand will serve the growing demand for high-quality, fashionable, and functional activewear in the Indian market.

Aneesha Labroo, Founder, of Kica adds, that with its myriad offerings, the brand will continue to motivate women to lead healthy, active lives.

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Founded by Aneesha Labroo in 2017, Kica offers a wide range of clothing from leggings, tops, jackets, tracks, etc.

The brand plans to demonstrate the mental and physical benefits of leading an active life.

It aims to introduce a healthy lifestyle for women to instill confidence and empowerment amongst them.

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