21 April 2022, Mumbai:
Nykaa to launch salons with Estee Lauder's haircare brand Aveda.
It will employ a hub-and-spoke model for salons, similar to what wholesaler Metro Cash & Carry does with Kirana stores.
ALSO READ Nykaa aims at 3x retail store count to build its offline presence: CEO Falguni Nayar
The move marks beauty retailer Nykaa’s foray into India’s fragmented wellness and beauty services market dotted with regional chains.
With this move, it teams up to launch AvedaX Nykaa-branded premium unisex hair care salons in India.
RELATED NEWS NYKAA: India set to become 5th largest beauty market
Aveda is a vegan hair, skincare, and body care brand, part of the New York-based Estée Lauder Companies Inc.
In India, Aveda’s vary of hair care and physique care merchandise have been retailing since 2018 on Nykaa’s on-line platform and distributed by way of ELCA, which retails varied manufacturers of Estée Lauder.
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CREDITS: ET Dt 20-04-2022 MINT Success News Pehal News (The news article has not been edited by DFU Publications staff)
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