21 April 2022, Mumbai:
Nykaa to launch salons with Estee Lauder's haircare brand Aveda.
It will employ a hub-and-spoke model for salons, similar to what wholesaler Metro Cash & Carry does with Kirana stores.
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The move marks beauty retailer Nykaa’s foray into India’s fragmented wellness and beauty services market dotted with regional chains.
With this move, it teams up to launch AvedaX Nykaa-branded premium unisex hair care salons in India.
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Aveda is a vegan hair, skincare, and body care brand, part of the New York-based Estée Lauder Companies Inc.
In India, Aveda’s vary of hair care and physique care merchandise have been retailing since 2018 on Nykaa’s on-line platform and distributed by way of ELCA, which retails varied manufacturers of Estée Lauder.
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CREDITS: ET Dt 20-04-2022 MINT Success News Pehal News (The news article has not been edited by DFU Publications staff)
