19 April 2022, Mumbai:
Having recently closed a $100 million funding round, eyewear retailer Lenskart plans to raise another $250 million in funding.
The retailer also plans to expand its online presence by making all its brands like Lenskart Blu, John Jacobs, and Vincent Chase available on platforms like Amazon, Myntra, Nykaa, and Tata CLiQ.
ALSO READ Lenskart to expand brick-and-mortar footprint
Madhur Acharya, Vice President- of e-commerce Marketplaces, believes, the brand’s presence on online platforms will help it penetrate smaller cities across India.
It will also enable the company to offer customers a richer experience, a wide variety, and better quality products at affordable prices.
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Digital brands will also enable Lenskart to reach a larger audience, adds Acharya.
To differentiate itself from other brands, Lenskart educates consumers on its product and quality standards.
Its data analysis and understanding help the brand to stay ahead of the competition, adds Acharya.
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