OG&Co unveils new high-street fashion range

Renowned clothing brand, OG&Co has unveiled its latest venture into the realm of high street fashion with the introduction of 'Thy Earth Summit' line. Crafted by brand founder and designer Urshila Rao Ganji, the collection embodies a poetic ode to nature fused with the essence of contemporary fashion.

Ganji says, Thy Earth Summit encapsulates the ethos of nature within the realm of fashion's new era. While being committed to sustainability, the collection offers a diverse array of garments tailored for both men and women. Each garment piece in the collection, from oversized tees to chic co-ords and flowing dresses, resonates with the brand's dedication to environmental responsibility, she adds.

Meticulously designed to resonate with Gen Z consumers in India, the collection features a blend of trend-driven styles crafted from innovative textiles such as hemp, orange peel, milk, soya, and bamboo. From oversized t-shirts to fitted dresses and statement shirts, the line showcases a fusion of comfort, style, and eco-consciousness.

Made from orange peel fabrics, the collection offers antibacterial properties and UV protection, while grass pulp and bamboo blends provide moisture-wicking and insulation benefits, ensuring comfort regardless of the weather.

Currently in production, 'Thy Earth Summit' will be available exclusively through OG&Co's direct-to-consumer e-commerce platform, promising a holistic approach to sustainable fashion for the modern discerning consumer.