15 September 2022, Mumbai:
Bollywood celebrity Vaani Kapoor stars in Kalki’s media campaign.
She wears outfits including a lemon yellow sari and a cream sleeveless blouse and an embellished yellow kurta. The collection mixes classic heritage opulence with a modern, relaxed touch, designed for everything from friendly gatherings to weddings and pujas. Notable looks include floral, glitter trim saris, and watercolor style pastel kurtas, among others.
Kalki is a women’s traditional wear brand. Kalki retails from its flagship stores in Mumbai and New Delhi as well as its dedicated e-commerce store. Kalki is an ethnic wear brand that houses a range of bridal, couture, and prêt collection as well as accessories, footwear, and jewelry. The brand opened its largest store to date in New Delhi in August 2022 which includes a dedicated bridal area.
Kalki launched in Mumbai in 2007 and works with a team of 500 artisans to produce its womenswear designs. The brand has a customer base in India as well as in countries including the US, UK, Canada, and Australia, among others. The brand also recently partnered with celebrity stylist Tanya Ghavri for an interactive styling masterclass. Ghavri shared tips with brides-to-be on how to style their bridal attire using Kalkilehengas as examples.
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