All Stories

Vasa Indica to transform India’s fashion landscape with a new store

Founded by Devika Sakhuja, Rishi Sakhuja, and Yuvraj Shergill, Vasa Indica is set to transform India’s fashion landscape. The D2C brand recently made its debut in the Delhi market with a new store spanning 5,000 sq ft. The store introduces a new era of ready-to-wear labels, embracing contemporary fashion, sustainability, and affordable luxury.

Vasa Indica plans to expand these unique brands to major cities across India, making them accessible to a wider audience. Positioned as a partner for these brands,Vasa Indica helps these brands evolve from D2C to multi-channel phygital and ultimately to their own omnichannel presence. The goal is to elevate these brands and support the emergence of new designers, adding significant value to India’s vibrant fashion scene.

The vision behind Vasa Indica is to harness the immense talent in India’s fashion and lifestyle market. Unlike some Western brands that overly emphasise brand names or lack distinctiveness, Indian brands are pushing the boundaries of creativity, uniqueness, and sustainability. Emerging Indian brands are challenging industry giants with their innovative approaches. Indian consumers are setting new standards for taste and selection, driving brands to continually refine and improve. Vasa Indica believes India’s present is the future of fashion and aims to make retail—seamless for Indian brands, helping them dominate the global fashion world.

The new Vasa Indica store offers a collection that values craftsmanship, product uniqueness, and the commitment of brand owners to push boundaries. The store's diverse and dynamic selection caters to different occasions, genres, and genders, ensuring a unique and quality shopping experience.

LuxuryRetailing

Libas showcases casual and festive collections at 8th Lulu Fashion Week

An ethnic fashion brand, Libas showcased its spring-summer casual and festive collections at the 8th Lulu Fashion Week.
Held at the Lulu Mall in Kochi and Trivandrum, the Lulu Fashion Week gave fashion enthusiasts and industry insiders in both these cities a glimpse of the brand’s chic casual wear and dazzling festive ensembles.
The association of Libas with Lulu Fashion Week allows the brand to expand its presence in the Kerala’s ethnic wear market. Sidhant Keshwani, Founder and CEO, Libas, states, the event presents an opportunity to Libas to expand its reach in these vibrant markets and strengthen its presence.
Nisha Khatri, Head – Marketing, Libas, adds, the brand’s participation in the Lulu Fashion Week strategically positions it at the forefront of the fashion industry's evolution, It allows Libas to present its inclusive and innovation strategies to a wider audience. This dynamic platform also enables Libas to connect with fashion enthusiasts across India.
A specialist in women’s ethnic wear, Libas retails through its offline stores, dedicated e-commerce store, and mobile shopping app.

Libas

Fashion brand Styched makes its international debut with a collection in UAE

An India-based fashion brand Styched has forayed into the international market with the launch its new collection, ‘The Styched Collective’ in the UAE market. Currently available on the brand’s dedicated D2C website and leading platforms like Amazon and Noon, the collection is scheduled to be expanded to other marketplaces.
Pioneering a zero-waste, sustainable approach to fashion, Styched boasts patented production-on-demand technology, eliminating the need for extensive inventories and warehouses. Durga Dash, Co-founder highlights their revolutionary model, which minimises environmental impact while ensuring meticulous craftsmanship for each garment.
Partnering with esteemed entities like the Dubai Chamber of Commerce and leveraging influencer collaborations, Styched aims to promote sustainable fashion practices and foster positive change in the region. Dash emphasises their innovative retail approach, hinting at the forthcoming launch of physical stores and hybrid shopping experiences in the UAE.
Looking ahead, Styched plans to expand into offline retail and other GCC countries, beginning with Saudi Arabia. Their diverse offerings, spanning Western casualwear, athleisure, and footwear, cater to the region's varied demographics. Notably, Styched offers unparalleled customisation options, allowing customers to tailor garments to their preferences.
In a burgeoning market projected to reach $5 billion by 2027, Styched fills a vital niche for affordable yet stylish fashion with a personal touch. Embracing sustainability and community-building, the brand aims to cultivate a vibrant network of fashion enthusiasts and influencers aligned with their eco-conscious vision.

Styched

Libas to expand D2C footprint in collaboration with GoKwik

Ethnic fashion brand, Libas plans to expand its D2C footprint in collaboration with eCommerce enabler GoKwik.

Leverging its collaboration with GoKwik, Libas aims to optimise the checkout experience for shoppers by leverging the KwikCheckout solution. This one-click checkout solution will help Libas provide customers a hassle-free shopping experience thus driving increased conversions and customer satisfaction, says Sidhant Keshwani, Founder and CEO.

Through KwikCheckout shoppers can bypass the step of logging in every time they shop from a website. Moreover, 1 in every 3 eCommerce shoppers is already shopping on GoKwik’s network. As a result, GoKwik also prefills up to 85 per cent of addresses, reducing drop-offs that come at the address page. With industry best payment success rates and high payment assurance, merchants on
KwikCheckout are able to unlock higher conversion rates and revenue growth.

Reflecting the benefits of the partnership, Libas is already seeing a 10 per cent rise in conversions, and prepaid transactions.

Libas to expand D2C footprint in collaboration with GoKwik

Designer brand Nitya Bajaj showcases new collection at Times Lifestyle Week

A specialist in luxury women’s wear by Nitya Birla, designer label Nitya Bajaj showcased their ‘Ajrakh Goes Boho’ collection at the Times Lifestyle Week in Gurugram.

Inspired by the traditional craft of Ajrakh from the Kutch region, the collection was showcased at a fashion show with Bollywood actor Fatima Sana Sheikh walking the ramp as the showstopper.

Showcased at the Times Lifestyle Week, the collection is reimagined for the contemporary modern women who values tradition and individuality. The "Ajrakh Goes Boho" collection is now available for purchase exclusively on the Nitya Bajaj website.

NityaBajaj

Phoenix Marketcity hosts juniors fashion show in Chennai

Phoenix Marketcity hosted a vibrant children and teens' fashion show over the weekend in Chennai to engage its community and highlight collections from over 20 brands. This runway event was part of the broader 'Holiday Land' festival.
Held on May 19, the 'Junior Fashion Forward Fashion Show,' showcased the latest summer trends available at the mall, offering youngsters a taste of the fashion industry. Participating brands such as Shoppers Stop, Pantaloons, Max, Trends, and Lifestyle presented a diverse array of summer styles and resort wear, emphasizing both western and fusion designs.
In addition to the fashion show, the Holiday Land event featured a 'Spellbee Finale' on May 18, where children demonstrated their vocabulary and spelling skills. The weekend festivities aimed to increase foot traffic at the mall and position it as a destination offering more than just shopping in the era of e-commerce.

PhoenixMarketplace

Manish Malhotra’s new collection in Dubai offers classic take on glamour

Couturier and ready-to-wear designer Manish Malhotra’s newly launched collection at his Dubai Boutique offers the designer’s classic take on glamour.

Titled, ‘The World Collection,’ the range blends global aesthetics with the UAE’s signature hues of back and gold. The collection was unveiled with a campaign shot in Mumbai with models including Eugeniya Belousova, Alicia Kaur, and Mahieka Sharma, etc. 
 
‘The World Collection’ features a range of floor length gowns with matching veils and headwear. The gowns are embellished with gold lacework and floral embroidery making them look like a piece of jewelry or armor. Blending classic South Asian, Middle Eastern, and Western silhouettes, the collection caters to the diverse clientele of Malhotra’s Dubai flagship store. 

Malhotra opened an exclusive brand outlet on Fashion Avenue inside Dubai Mall
in December last year to connect with non-resident Indians in the area, locals, and tourists alike. Spread across 5,000 sq ft, the store has been designed by celebrity interior designer Gauri Khan who worked with the eponymous designer himself.  

ManishMalhotra

Latest Publications

Image