28 April 2022, Mumbai:

Myntra has launched Freesoul, a contemporary fashion brand from the historic Vicenza region of Northern Italy.

Known for its exquisitely crafted apparel, Freesoul is revered by high-end denim lovers globally.

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The brand launches limitless collections that are both modern and classy, with an attention to detail that appears both sophisticated and expressive at the same time.

Founded in 1994, Freesoul is a high-fashion brand that offers denim, athleisure, sportswear, and tailored garments, all influenced by the company’s multicultural background in art, innovation, travel, and design.

The brand’s association with Myntra will enable it to reach and engage with its diverse target audience in India and amplify its presence in the country.

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Sharon Pais, Chief Business Officer, Myntra, says, our first-of-its-kind association with Freesoul strengthens Myntra’s denim portfolio, which houses one of the largest collections of international brands in the segment.

James Carnes, Chief Marketing Officer, Freesoul adds, that the partnership with Myntra provides direct and seamless access to one of the most digital-savvy markets.

The platform will enable us to effectively engage with trend-first audiences, and enhance our offerings to accommodate their evolving styles.”

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23 April 2022, Mumbai:

To be held in London, UK, the seventh edition of India Fashion Week will showcase a wide range of Indian designers to a British and Asian audience.

The main runway event for India Fashion Week 2022 will take place on November 20 at Novotel London.

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The event will also feature fringe events spread across London as well as jewellery events and seminars led by industry leaders on trends seen on the runway.

The 2020 edition of India Fashion Week attracted 7,500 people. The Platinum Group expects a 20 percent growth in visitors to this year’s show .

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The fashion event will run alongside the 18th edition of The National Asian Wedding Show.

The wedding exhibition will feature an array of Indian wedding and traditional wear brands with the aim of providing a one-stop shop for South Asian wedding attire.

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CREDITS: Fashion Network report.

19 April 2022, Mumbai:

Owner of a Mumbai-based embroidery business, Milaaya Embroideries, Gayatri Khanna has launched her own ready-to-wear collection, called Gaya.

The designer looks to expand the collection in the US and is currently showing her fall and holiday lines to retailers in the country.

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Khanna began shipping the Gaya collection in late 2020 and since that time has sold merchandise via her own online store and various e-tailers and retail stores in India, including Pernia’s Pop Up Shop, Nykasa Fashion, Aza Fashion, The Fashion Edit, Agashe and at select boutiques in Dubai and Singapore.

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The collection is designed in Europe and handcrafted in India.

It blends European influence with the arts and crafts of India. The line is inspired by Khanna’s travels, nature, and the culture of India.

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27 April 2022, Mumbai:

Besides housing menswear and women’s wear, luxury brand Tarun Tahiliani’s new flagship store in Mumbai’s Dubash House will have dedicated segments for bridal attire and a brand archive.

Tahiliani’s new store has been designed in collaboration with Divya Thakur of Design Temple and features quotes, inspiration, and ephemera accompanying the brand’s clothing.

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The store’s bridal fitting rooms are designed to welcome brides-to-be and their families to offer a private shopping experience.

Tahiliani says the store’s tone reflects modern Indian philosophy.

The wallpapers, pichwais, stones used, jaalis having the TT monogram were all sourced from across India.

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The ‘Library of Time’ brand archives within the store will display vintage garments while the photographs from the brand’s archives will relate to the story of the label.

It will have swatches, dioramas made like David Hockney sets, and will constantly evolve for a sumptuous peek into different inspirations that the studio has relied on, adds Tahiliani.

The designer also plans to turn the Library of Time into a coffee table book that will celebrate the brand’s upcoming 25th anniversary.

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22 April 2022, Mumbai:

Growing investments in fitness clothing and sports equipment helped Puma India boost revenues to Rs 2,044 crore in 2021, says Abhishek Ganguly, Managing Director.

The company’s next phase of growth will focus on the market outside metros. It will also place greater emphasis on enhancing customers’ shopping experiences, Ganguly says.

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Last year during the pandemic, Puma launched 1DER with KL Rahul. It also sponsored the IPL team Royal Challengers Bangalore.

This helped the company expand its consumer base, adds Ganguly.

In the future, Puma India aims to open more stores across the country.

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It will also expand its e-commerce business and launch new products based on these product categories.

The brand also plans to expand its investment in marketing.

Another of Puma’s plans includes foraying into Tier II and III cities across India, Ganguly opines.

The brand plans to open large-size stores in these cities.

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19 April 2022, Mumbai:

Affordable designerwear brand Aarké Ritu Kumar opened a new store in Gurugram. Sprawling across 10,000 sq ft, the new store boasts elegant interiors and minimalist styling.

It beautifully captures the culture and aesthetics of the brand and offers a wide range of everyday wear in multiple colors and designs.

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Amrish Kumar, Managing Director, and Creative Director, Aarké says, the new store reflects the true essence of the brand and welcomes patrons to experience its beauty themselves.

Within a year of its expansion, the brand aims to open more stores across Delhi, Noida, Chennai, Hyderabad, Ahmedabad, Siliguri, Indore, Mumbai, Rajkot, and Pune.

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It also plans to launch a new collection of kurtas, tunics, dresses, suit-sets, tops and bottom wear, to cater to the various needs of a multitasking urban woman.

Aarke Ritu Kumar also retails through other stores in Mumbai, Bengaluru and Jalandhar, along with its own website, and is also present on e-commerce portals such as Myntra, Tata Cliq and Nykaa Fashion.

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25 April 2022, Mumbai:

Strengthening its brand portfolio, Nykaa Fashion has acquired Indian activewear brand Kica.

The acquisition will help Nykaa penetrate deeper into the activewear segment and boost sales on the platform.

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Adwaita Nayar, the CEO, of Nykaa Fashion, says, the brand will serve the growing demand for high-quality, fashionable, and functional activewear in the Indian market.

Aneesha Labroo, Founder, of Kica adds, that with its myriad offerings, the brand will continue to motivate women to lead healthy, active lives.

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Founded by Aneesha Labroo in 2017, Kica offers a wide range of clothing from leggings, tops, jackets, tracks, etc.

The brand plans to demonstrate the mental and physical benefits of leading an active life.

It aims to introduce a healthy lifestyle for women to instill confidence and empowerment amongst them.

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20 April 2022, Mumbai:

Cricketer Shardul Thakur has been roped in as the new ambassador of footwear brand Khadim.

Thakur’s popularity with Gen Z and millennials will help the brand to expand its footprint across the country.

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Khadim has launched the association with the campaign “It’sWowItsKhadim”.

The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience, and reinforce the affordable price point, Namrata Ashok Chotrani, CEO, of Khadim India, says, the campaign is being heavily promoted on digital platforms with a focus on select markets.

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Apart from the media, the association will also be extended to instore, retail, and consumer touchpoints

The brand Khadim has been constantly reinventing itself to remain a relevant option for youngsters while choosing affordable fashion footwear brands in all the categories – heels, flats, workwear, sports, canvas, comfort, outdoor, casual, contemporary, sandals, formals, loafers, and chappals.

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16 April 2022, Mumbai:

The luxury footwear and accessories brand House of Vian has expanded its retail footprint by opening its first-ever flagship store in New Delhi in the multi-brand shopping destination The Dhan Mill.

The new store is a pastel pink cavern filled with glass shelves displaying its glittering juttis and heels.

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Having a pink central island sofa for trying footwear on, the store also boasts of hinging gold furnishings that complement the brand’s accessories.

The storehouses more casual sandals for day looks as well as bridal footwear for wedding trousseaus.

It also offers a range of beaded clutches and handbags.

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The brand has also launched a collaborative collection of embellished juttis with the traditional wear brand RidhiMehra. The collection retails at DLF Emporio Mall in New Delhi and at the RidhiMehra flagship store.

Launched in 2015, House of Vianretails from its dedicated e-commerce store and a number of multi-brand luxury boutiques including Aza, Aashni and Co, Pernia’s Pop-Up-Shop, Ogaan, and Carma.

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CREDITS: Fashion Network report.