Fashion and retail business Bella Casa plans to open its third production plant in India with an investment of Rs 65 crore.
As per Fashion Network, the brand’s its manufacturing facility in Jaipur spans 550,000 sq ft. The unit has expanded the brand’s annual production from six million units to 12 million units. Besides boosting production further, it’s third factory will employment opportunities for around 1,000 people in the area.
The brand is equally optimistic about its distribution network and aims to expand its operations to over 400 districts from the current 300.
Bella Casa will fund its next phase of expansion through internal accruals. The business currently holds a Rs 500 crore capacity for producing both apparels and home furnishings The business, which recently onboarded Bollywood celebrity Shraddha Kapoor as brand ambassador, is currently, in [the] process of executing many innovative marketing plans for the growth of the brand.
