Good Earth launches ThePlavate label at New Delhi store

Fashion and lifestyle retailer Good Earth has launched womenswear brand ThePlavate in its New Delhi store with its spring/ summer 2021 collection of handloom cotton dresses and separates.

As per Fashion Network, shoppers can also browse the new collection with the help of Good Earth’s personal shopping service. Stylists will showcase pieces from the collection and make recommendations then ship pieces to customers.

Good Earth also recently launched Aneeth Arora’s brand Pero’s new collection ‘Locked in Love’ at its Khan Market store. The pastel hued collection was inspired by lockdown last year and how it brought many people together.

While Good Earth’s Khan Market store is continuing to hold brand launches, rising COVID-19 cases in Maharashtra have caused the business to announce that its Mumbai stores in Juhu, Raghuvanshi Mills, and Colaba will remain closed until April 30.