All Stories

Fashion Open Studio supports brand Reset launch debut collection

Fashion Open Studio supported emerging adaptive fashion brand Reset to launch its debut collection during the London Fashion Week in February with the help of Mayor of London’s Fashion Showcasing Fund. As per Fashion Revolution, brand Reset was launched in 2020 by LCF graduate Monika Dugar and her sister Usha Baid. The brand aims to balance fashion with functional clothing to empower people and promote inclusivity amongst them.

To support the brand’s debut collection, Fashion Open Studio offered some creative direction for the brand’s lookbook. Maria Maleh, Designer, Fashion Revolution photographed some of the collection’s key pieces on poet and songwriter Miss Jacqui; producer and presenter, Moeed Majeed; dancer, Kat Hawkins; comedian and founder of tech platform More Human, Emma Lawton, and Candoco dancer Joel Brown.

The brand aims to make an impact for the differently-abled by being creative and focus on accessibility.

Digital shift to boost India’s e-commerce growth by 84 per cent: FIS report

Accelerated adoption of digital technologies amid the pandemic is likely to boost India's e-commerce growth by 84 per cent to $111 billion by 2024, says a report by fintech firm FIS. As per the2021 Global Payments Report, COVID-19 has caused a rapid shift in consumers’ shopping behavior with new payment terms emerging across 41 countries.

Nowadays consumers are driven more by mobile shopping, which is projected to grow 21 per cent annually over the next four years, the report says. Payments through digital wallets are likely increase by 47 per cent by 2023, it added. Similarly, the mode of 'Buy Now, Pay Later' is projected to increase to 9 per cent by 2024. According to Phil Pomford, Worldpay, Managing Director-Asia Pacific, FIS, those who position themselves with digital payments capabilities will be well-positioned to capture the next wave of growth in the retail and e-commerce market in India.

The report forecasts Point of Sale (POS) market in India to increase by 41 per cent between now and 2024 to $1,035 billion. It projects digital wallets will overtake cash as the most popular in-store payment method by 2024, accounting for 33 per cent of payments.

The e-commerce market in the Asia Pacific region is expected to grow at 13 per cent per annum until 2024, with the highest growth in developing countries. While China has very high e-commerce penetration and high-growth, developed, below-average growth is seen in Thailand, Hong Kong, Taiwan and South Korea.

Adaah plans next editions in Noida and Gurugram

Multi-brand business-to-customer shopping fair Adaahplans to hold its next editions in Noida from March 19 to 20 and in Gurugram from May 4 to 5. As per Fashion Network, these will showcase a wide range of women’s fashion and lifestyle brands.

For its upcoming fair at Noida’s Radisson Blu Hotel, Adaah will focus on brands in the bridge to luxury segment of the market from across India. Product categories will include western wear, ethnic wear, accessories, handicrafts, cosmetics, jewellery, footwear, leather goods, handloom, home décor, and Ayurvedic goods, among others.

Later on, from May 4 to 5, Adaah will set up shop at the Courtyard by Marriott Gurugram Downtown. The event expects around 3,000 visitors and around 50 exhibitors at its Gurugram edition, according to its 10Times events page. The shopping fair will focus on summer clothing collections and resort wear as well as a similar product selection to its Noida edition.

Adaah has begun the year with a busy events schedule following a quieter 2020 due to the pandemic. Adaah recently held an edition in Hisar at the end of February which featured a range of bridal wear for the spring wedding season and it also held an event in Gurugram last month.

Sameer Aggarwal promoted as Sam’s Club’s new CEO

Sameer Aggarwal, India Head, Walmart has been elevated as the new CEO of the Sam’s Club unit’s US ecommerce vertical. Members’ only discount club, Sam’s Club is named after Walmart founder Sam Walton and is a $60 billion annual business. Aggarwal joined Walmart India as its chief strategy and administrative officer in April 2018. His elevation as the CEO of Sam’s Club is his fourth promotion during his three year stint at Walmart.

Within eight months of joining Walmart India, he was elevated to the role of chief business officer in 2019 and was made the deputy CEO a year after that. He was named new CEO of Walmart India in April 2020, replacing Krish Iyer who retired. A retail veteran, Aggarwal has also worked with Yum Brands in Thailand and UK retailer Sainsbury’s in London.

India’s e-commerce market to grow by 84% by 2024: FIS report

As per report by fintech firm FIS, India's e-commerce market is poised to grow by 84 per cent to $111 billion by 2024 on the back of accelerated adoption of digital technologies amid the COVID-19 pandemic, a report by fintech firm FIS said on Wednesday.

The report noted that countries, including India, have seen a shift in consumer behavior caused by COVID-19, and new payment trends are shown to be on the rise. FIS, in its 2021 Global Payments Report, examined current and future payment trends across 41 countries.

Digital wallets (40 per cent) followed by credit card and debit card (15 per cent each) were the most popular payment methods online in 2020. Also, purchases made with digital wallets are expected to increase their market share of online payments by 2024 to 47 per cent.

Besides, 'Buy Now, Pay Later' emerged as the fastest growing online payment method in India. While it is only 3 per cent of the market currently, it is projected to increase to 9 per cent by 2024 based on the analysis in the report.

The report also forecasted that the Point of Sale (POS) market in India would increase by 41 per cent between now and 2024 to $1,035 billion. The most popular in-store payment method is cash at 34 per cent, followed by digital wallets (22 per cent) and debit card payments (20 per cent), it added.

The report projected that digital wallets will overtake cash as the most popular in-store payment method by 2024, accounting for 33 per cent of payments.

Indian Terrain launches new menswear collection

Indian Terrain has launched a new menswear collection for 2021. The collection encapsulates the true Spirit of Man and his contemporary attitude through colour and style. ‘Optimism’, an essential flavour to a man’s attitude and his wardrobe, forms the basis of the latest collections from Indian Terrain. These collections are available at 200+ Exclusive Brand Outlets across India, at Indian Terrain’s own e-commerce enabled site and other leading platforms.

Aptly called the “Sunny Side Up”, the range hosts a mood-boosting palette that highlights blue, digital red and their nuances; supported by hyper bright, green, and yellow, balanced by earthy neutrals. The feature of the show is the boldness at display headlined with silhouettes, which truly makes it the perfect choice for the man of today.

“Ready to Rock” range is about being adaptive, prepared and connected. Its color palette is centered around neutral pastels that inspire different worlds and a different pairing. Designs are utilitarian, resilient lightweights and opaque textures, perfect for those who are up and about from the word go!

“Revival” incorporates colors of composure, reuniting you with yourself, nature, and community. Here the palette is about traditional white and blues, pale neutrals, and natural browns. Curated mid-tones of teal and turquoise are accentuated by dynamic orange. Materials are plant-based to highlight the appreciation of outdoors and sustainability.

Pixel World’ tells a fascinating story which the tech savvy kids will appreciate. Its neon imprints, holographic and reflective prints are designed to excite their curious minds. The range blends street wear and athleisure style with some trending utility jogger, knit and woven hybrid shirts, colour blocked Tees, knitted denims and chinos.

UK products held in high regard across the world: Barclays study

A new study from Barclays Corporate Banking, which interviewed 10,000 people across 10 key markets shows, products made in the UK are still held in high regard around the world. As per the study, Indian consumers are reportedly willing to pay an average of 11.8 per cent gross premium on British-made products. They are followed by consumers in UAE, US and China, who are willing to pay 10.9 per cent, 10.4 per cent and 8.8 per cent more respectively.

Two thirds shoppers in India and China are inclined to pay more for products emblazoned with the Union Jack as they believed them to be of higher quality. Promisingly, 69 per cent of Indian shoppers and 64 per cent of Chinese shoppers are now buying more British goods than they did five years ago.

As per the research, this creates a significant opportunity for growth in markets such as China, India and the UAE, when new trade routes open up to markets further afield. While the EU and the US remain the biggest trading partners for the UK, there are considerable opportunities for British businesses to grow exports to less traditional markets.

Nandini to widen base with 25 stores by 2023

Nandani Creations, the parent company of Jaipurkurti.com, plans to widen its base to cater to a bigger set of consumers. As per Retail4Growth, the company aims to set up 25 retail stores by 2023 besides hiring more than 150 individuals for sales, logistics & supply chain. The company has earmarked an amount of Rs 42 lakh per store for expansion. Its total expansion investment is likely to go up to $ 1.3 million for 20+ stores.

In FY 2021-22, the company will set up stores in key cities of Rajasthan like Kota, Sikar, Jodhpur, Udaipur, Bhilwara, Ganganagar, Neemrana and Alwar. In 2022-23, Nandani Creation eyes big cities like Pune, Gurgaon, Indore and Delhi. Out of these four cities, Pune will be a franchiseefor which company will take approximately 37,500 sq ft. on lease for opening new stores.

Kartik Aryan is the new brand ambassador for Bata India

Kartik Aryan has been signed by Bata India as the company’s new brand ambassador. The association will help Bata strengthen its connection with the youth and bank on the actor’s popularity among millennials to drive sales.

Anand Narang Vice President-Marketing, Bata India says, the company’s association with Kartik will help in further strengthening its connection with the youth and bringing to fore our younger brands like Bata Red Label, and North Star, Power & Hush Puppies. Kartik Aaryan adds, he is impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand and looks forward to his collaboration with the brand.

Kartik Aryan will begin his association with the brand by featuring in a new campaign through a series of advertisements across television, digital, and other mediums.

Join our community on Linkedin

Kartik Aryan is the new brand ambassador for Bata India

Designer Kunal Tanna launches new website

Designer Kunal Anil Tanna has gone online with the launch of its new website as it looks to strengthen its digital presence to boost sales post the COVID-19 disruptions.

As per Fashion Network, the website will feature some of Kunal’s best silhouettes along with works that have been worn by actors like Ranveer Singh, Varun Dhawan, Shahid Kapoor, Arjun Kapoor, and many more.

Tanna sees huge potential for growth in the online space and expects the website to widen its customer base across the country.

The ideology of the website is ‘Easy to Navigate’. The customer must enjoy the entire online experience and be motivated to purchase with convenience. The brand has also integrated an easy mode of direct communication to assist its online clients, Tanna added.

Tanna started his own label 'Kunal Anil Tanna' in 2013 and retails from stores in Mumbai, Hyderabad, and Dubai.

Latest Publications

Image