Amazon Fashion (India) has launched a new denim collection – Alexander Jeans for men by Rohit Bal. This contemporary and chic denim collection by Bal is available in 22 styles. Priced in the range Rs 7,000 to Rs 12,000, the collection reflects influences from village crafts and traditional methods of Indian design, to the transient phenomenon of the subcontinent’s urban landscape in spectacular yet original language.

The Alexander Jeans for men by Rohit Bal collection is young, affordably priced and embellished with intricate details, a collection straight from his heart. It is made keeping in mind the younger generation and is a culmination of various influences brought together by only the finest tailoring. Bal is intensely concerned with design as an art form and draws on history, fantasy, and folklore to create masterpieces that are desired by discerning aficionados around the globe.

Lingerie retailer Zivame is hosting intimate wear sale event, the ‘Grand Lingerie Festival,’ from March 10 to 15, 2021. A wide range of products from different brands are on offer during the six-day sale event.

Zivame has been expanding product categories beyond women’s lingerie, intimate wear, and sleep wear. It recently launched an activewear range featuring leggings and sports bras, and a line of shapewear designed specifically to be worn with sarees.

The Bengaluru-based brand plans to expand beyond the lingerie market in the coming year with an aim to break-even. Founded in 2011, the brand currently has over 55 retail stores and is present in over 1,000 partner stores across India.

Fashion and lifestyle brand House of Masaba has stepped into athleisure for the first time with the launch of a new brightly coloured tracksuit line.

Featuring four of the brand’s signature bright, fusion style patterns, the tracksuits present a streetwear take on designer and brand founder Masaba Gupta’s vibrant, feminine aesthetic.

One tracksuit features an orange floral print on a green background and another red set features House of Masaba’s classic cow print. Prices range from Rs 15,000 ($204.96) for a hoodie and trouser set to Rs 9,000 for a hoodie.

The brand also recently launched a line of shopping bags and its spring/summer collection of oversized prints, ruffled dresses, sarees, and kaftans. The collection has launched in House of Masaba’s flagship stores in Mumbai, Delhi, Gurugram, Hyderabad, Bengaluru, and Kolkata, as well as on its dedicated e-commerce store and in multi-brand online and offline outlets.

Sabyasachi has collaborated with Condé Nast Traveller India for the Destination Wedding Guide, the magazine’s annual supplement.

As per Indian Express, the main attraction of the supplement is Sabyasachi’s collaboration with designer and now OTT star Masaba Gupta. As part of this collaborated Sabyasachi has released a series of photos in which Gupta can be seen decked in lehengas and looking stunning. The pictures have been shot by TarunVishwa at Udaipur. They capture every bit of the opulence Sabyasachi is known for.

Gupta looks regal in the floral printed saris as she teamed those with statement earrings from Sabyasachi. In another instance she was seen in a bright red and gold lehenga, evoking the image of an Indian bride.

Sabyasachi Mukherjee is an Indian fashion designer, jewellerydesigner,retailer and couturier from Kolkata,India. Since 1999, he has sold designer merchandise using the label Sabyasachi. Mukherjee is one of the Associate Designer Members of Fashion Design Council of India and the youngest board member of the National Museum of Indian Cinema. He has designed costumes for Bollywood films such as Guzaarish, Baabul, LaagaChunari Mein Daag, Raavan, and English Vinglish.

Kolkata-based hosiery brand Dollar Industries has increased the prices of products for the fifth consecutive time during the current fiscal as raw material prices and other costs have increased sharply. The brand has been making price increases ranging 1-1.5 per cent to 4 per cent every month since November 2020. It recently hiked its product prices by 1.5 per cent.

Vinod Kumar Gupta, Managing Director, attributed the price hike to rise in cotton prices by 30 per cent and yarn prices by 40-45 per cent. According to him, this led to a 15 per cent increase in the cost of finished products which was passed on to the consumers. Besides, prices of packaging materials, freight, chemicals and dyes’ cost, inflation, and labor costs have also increased, he added. He has urged the Union Finance Minister and Union Textile Minister to intervene and control the steep rise in cotton and yarn prices of cotton.

Despite the 45-day lockdown, Dollar expects revenues to grow 12 per cent this fiscal to Rs 974 crore. However, the brand has delayed its target period to achieve Rs 2,000 crore turnover to March 2025.

The pioneering sportswear brand, Adidas Originals opened its second store at Elante Mall in Chandigarh’s fashion and shopping hub. The sprawling 2,000 sqft new Adidas Originals store is a supreme destination for its fashion enthusiasts and Gen-Z consumers.

The brand constantly invests in enhancing its product experience and creating innovative brand moments for customers. Amalgamating the local flavour of the modern and iconic city of Chandigarh to the new store, the distinctive art-form of the region Phulkari has been incorporated to make an interesting installation of the brand’s Trefoil logo that turned out to be the most instagrammable corner of the store.

Adidas created Adidas original in the mid to late 1990s to expand their offerings to their customers. While, on the one hand, Adidas solely focused on the sportswear industry, Adidas Original, on the other hand, designs both sports fashion and casual sportswear.

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Reliance Industries (RIL) has agreed to extend operational support to Future Retail to prevent its collapse while its Rs24,713-crore deal to buy the cash-strapped retailer’s assets awaits approval from a company law tribunal.

The National Company Law Tribunal (NCLT), which was due to announce its ruling on Tuesday, adjourned the case until 15 March.

The MukeshAmbani-led company has also extended an internal deadline for completion of the purchase by six months to accommodate for delays caused by a legal battle between Future Group and Amazon.com Inc. Firms usually set aside 3-9 months, depending on the transaction’s complexity, to secure regulatory approvals.

Some of Future Retail’s lease agreements for stores have, however, been transferred to Reliance to ease the burden on the troubled retailer and avoid defaults.

Future Group has 1,500 Big Bazaar and fbb stores in India, with around 70,000 people working in them.

Apart from transferring rental agreements in the name of RIL group entities, integration of the workplaces of Reliance Retail and Future Group has also begun

Australian baby apparel brand Tiny Twig, launchedit’s finest quality premium baby wear in the Indian market through their flagship store in Hyderabad & online store www.tinytwig.in

Launched in 2009, Tiny Twig's baby clothing made from organic cotton has been celebrated for years in various parts of the world. The brand’s clothing is GOTS (Global Organic Textile Standard)-certified. GOTS certified the clothing's organic standards and insists on maintaining a sustainable supply chain and fair processes from farm to finish. While the clothes are gentle on the infants themselves, they are equally kind to the environment too.

Tiny Twig is a babywear apparel brand located in Hyderabad, India, and in Adelaide, Australia, with their products shipping worldwide. Tiny twig clothes are made of super soft organic cotton that is certified for its organic standards and sustainability. Each product is curated based on the values of quality, consistency, social equity, and a commitment to the future.

Tata Group’s retail arm Trent expects new e-commerce site westside.com to generate 10 per cent sales in the next four years. Westside runs 169 stores in 88 cities, with large-format outlets selling branded apparel, footwear, and accessories, besides home furnishings and decor largely through its owned labels.

Earlier, Westside products were sold by Tata Unistore, which runs the e-commerce platform Tata CLiQs. However, the retail chain soon launched its separate e-commerce site to deliver 14,000 pin codes. The website’s sales are currently growing by 30 percent month-on-month.

The retailer does not expect shoppers to turn away from physical stores completely. It will continue with its physical as well as online expansion to serve customers in whichever they want to interact with its brands.

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