The Fashion Design Council of India (FDCI) launched Designer Stockroom online sale at the Lotus Makeup India Fashion Week (LMIFW). The Designer Stockroom virtual shopping fair features over 70 brands, many of which were showcased at the recent LMIFW.

The Designer Stockroom offers upto 70 per cent discounts on garments. Designers and brands involved in the Designer Stockroom include Abhijeet Khanna, Ekru, Essgee, Sini Lifestyle, Half Full, Suman Nathwani, Shyam Narayan Prasad, Naturally Anuradha, Pankaj & Nidhi, Antar- Agni, Sameer Madan, Guapa, Esse, Rajdeep Ranawat, and Taika by Poonam Bhagat, etc.

According to FDCI, The first online edition of LMIFW was hugely successful and innovative. The digital element of the show resulted in greater online interactions. It succeeded in changing the face of Indian fashion weeks even after social distancing measures are eventually lifted.

Wrangler has launched a monochrome collection that offers a fresh outlook on tees and shirts through its asymmetrical designs, HD prints, reflective prints and accentuated blurred print styles. The men’s denim range features reflective elements and pocket detailing. The collection plays with blacks, grey and white that add an edge to its customers’ wardrobe. Starting at Rs 2,995 for jeans and Rs 995 for top wear, the collection is available at all exclusive Wrangler stores in India.

Launched in the US 70 years ago, Wrangler was the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboys. In India, the brand meets the needs of the urban cowboy through its range of contemporary and fashionable apparels. The brand has a loyal consumer base amongst Indian youth and is available at all exclusive stores, leading apparel stores and popular e-commerce websites.

Designer Rina Dhaka launched a book highlighting the struggles of migrant workers during lockdown through her digital presentation for new collection ‘Book of Courage’ at Lotus Makeup India Fashion Week’s first digital edition.

On the final day of first ever digital LMIFW, Dhaka presented a sombre fashion film. The film began with a simple animation showing migrant workers on the long walk to their homes necessitated by the pan-India lockdown and lack of support for workers. Models then appeared bare-footed on the runway with a backdrop of a barren road. One model pushed a bicycle and, as they showcased Dhaka’s latest ethnic wear designs, clips of workers walking along empty roads were interspersed along with closeups of the intricately embellished designs.

The film was shot in black and white and the subsequently released photos shows that the colour palette was white, cream, light pink, and beige with silver embellishments, frills, and pearl details. Models wore large red tikas and black kajol on their eyes for a traditional aesthetic. Notable looks included heavily ruffled sarees and kurtas featuring sheer textile layers.

Sports and lifestyle brand Skechers has launched a new campaign ‘Originals Keep Moving’ featuring actor Ananya Panday to strengthen its connect with the youth in Indian market. Panday will endorse the brand’s flagship fashion lifestyle collections, Skechers D’Lites. She will be seen dancing in the colorful sneakers with the brand logo in the midsole adding a signature element to the shoes. The energetic video is geared to appeal to the clubbing crowd, to the dancers, to the trendsetters, and everyone else who is facing challenges and just needs a little push to keep moving and go beyond their boundaries.

Skechers will seek new unique ways to target consumers of all ages to help the millions of consumers in this country discover and fall in love with the comfort, innovation, style and quality offered by the brand. Skechers currently has over 260 stores across the country and plans to set up 500 stores across India in the next few years.

Inspired by the popular Mughal queen Noor Jahan, brand Libas has launched the collection Noor which is crafted for the modern Indian woman who along with being free spirited and independent is appreciative of the traditional values and crafts.

Washed in soft pastel hues of yellow, blue and pink the collection features a range of cuts and styles and has everything one would need for a festive gathering. From anarkali's, classic suits, to youthful shararas and flowing lehengas all 16 styles are made with love and finished to perfection.

Taking reference from traditional Chikankari textiles for the embroidery common forms of stems, flowers, leaves, and buds have been used across the collection. Continuing the tradition and respecting the heritage all the styles and the embroidery are constructed in the good old way.

Each garment is cut and stitched, wooden blocks are then used to create an outline for the motifs and finally the embroidery is done on the fabric using pristine white thread.The collection retailers from Rs 3,999 to Rs 6,999.

The revenues of Century Textiles & Industries fell 1.34 per cent to Rs 317.25 after the company posted a consolidated net loss of Rs 10.35 crore in Q2 September 2020 as against net profit of Rs 187.34 crore in Q2 September 2019.

As per a Business Standard report, the company’s revenue from operations fell by 31.38 per cent to Rs 607.49 crore in Q2 September 2020 from Rs 885.3 crore in Q2 September 2019.

The company posted a pre-tax loss of Rs 8.69 crore in Q2 September 2020 as against Rs 87.10 crore in Q2 September 2019. The first half of FY21 has been a challenging period for all businesses due to the pandemic. CTIL's inherent resilience, strong customer relationships, diversified play, and focus on cash flows has helped tide through this period of turmoil.

The company's thrust on digitization is yielding results, as demonstrated by the performance of the real estate business.

The upcoming festive period presents an opportunity for its textiles business with a likely uptick in demand from the retail sector. The gradual relaxation of lockdown restrictions will have a positive impact on its paper and pulp business. Century Textiles and Industries is a commercial powerhouse with interests in diverse industries.

Currently, the business house is a trendsetter in cotton textile and also has a remarkable presence in the pulp & paper and real estate sectors.

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Indo Count Industries, one of the largest Indian manufacturer and exporter of bed linen has forayed into the 12,000-cr value-driven Indian bed linen market with the launch of their its brand, "Layers".

The newly launched brand "Layers" now joins the Indo Count family to make a mark in the Indian bed linen space. Hinged on contemporary styles and developed using cutting-edge technology, the brand boasts of special antimicrobial and anti-fungal properties in the health and wellness space. With Layers, Indo Count presents an affordable bed linen range for India's fast-growing aspirational class that is actively seeking means to upgrade their lifestyles, starting with their homes.

A flawless combination of global designs and value pricing, Layers hosts a range of smart bedding styles in bed sheet sets, reversible comforters, unique bed-in-a-bag (biab) and dohars.

The brand is an amalgamation of Indo Count's three decade-long experience of serving consumers around the world that has given the company a deep understanding of a variety of design styles that bore well with the Indian audience. The brand will be available through multi-brand outlets as well as virtual destinations of leading e-commerce portals.

E-commerce platform LimeRoad has received generous funding of Rs. 11 crore from MA Willmind Holdings which is a company based out of Mauritius. LimeRoad was founded back in 2012 by founders Prashant Malik, Manish Saksena, Ankush Mehra and Suchi Mukherjee. Being an online fashion and apparel store, LimeRoad allows user to filter products in categories, material, cost, colour, brand, etc.

LimeRoad also allows you to have discussions and debates over the product with other users. One can discuss the purchase of other users, the material of the product, worth buying or not etc. This feature gives LimeRoad a separate identity from other competitor e-commerce websites. In totality, the main attraction and drive of the website run through user-generated promotions and content. This is not something Myntra or Amazon focuses on.

LimeRoad not only deals with fashion or apparels, but the website also offers kitchen and home products. Sellers can also post their decorations and products on the website which will help them to build their own audience and give them a well-established platform to sell and showcase their products

Lakh of sellers including from Tier II and beyond on Walmart-owned Flipkart and Amazon India have received orders during the initial days of festive sale on their platforms. Amazon India’s 1.1 lakh sellers received orders during the first 48 hours of its 'Great Indian Festival' sale, with a bulk of these sellers being from smaller parts of the country. On the other hand, three lakh sellers on Flipkart received orders during the first three days of its 'The Big Billion Days' (TBBD) sale. Of these, about 60 per cent sellers were from Tier II cities and beyond.

Amazon's 'Great Indian Festival' started on October 17 and will go on for about a month to coincide with the festive season. Amazon Prime members were provided early access to the sale from October 16. Flipkart's annual TBBD sale began on October 16 and will end on October 21. About 66 per cent of new Prime sign-ups were also from small towns like Tawang and Changlang (Arunachal Pradesh), Mokokchung (Nagaland), Baran (Rajasthan), Pudukkottai (Tamil Nadu), Una (Himachal Pradesh) and Jaunpur (Uttar Pradesh).

About 1.4 million people had shopped from small and medium businesses (SMBs) on its platform in the 10-day run up to the 'Great Indian Festival'. Most of Amazon India's brand partners -- right from wireless manufacturers like Samsung, Apple, Xiaomi and OnePlus to electronics players like Asus, Lenovo, HP and appliances makers like LG, Whirlpool-- had their biggest ever 48 hours on Amazon.

Also, over 1 lakh customers bought Amazon devices, Echo and Fire TV. The new language launches (Tamil, Telugu, Malayalam and Kannada) just before Diwali seem to have a high engagement. Early signs show very good engagement on that front.

Flipkart platform witnessed a 1.5X higher spend per customer across EMIs and 'Flipkart Pay Later' transactions. While cities such as Bengaluru, New Delhi, Mumbai, Hyderabad and Kolkata continue to lead the pack, tier III cities and beyond made up for almost 60 per cent of the demand this year, it added.

Customers from new cities including Jhumri Telaiya (Jharkhand), Chamba (Himachal Pradesh), Cumbum (Andhra Pradesh), Thottiyam (Tamil Nadu) have shopped during The Big Billion Days sale.