14 August 2022, Mumbai:
The local arm of Danish fashion retailer Bestseller is set to grow its India portfolio following the acquisition of homegrown ethnic wear brand Indifusion in November 2021.
Bestseller fashion India private limited will open 25-30 stores under Indifusion over 6-8 months, besides making it available in multi-brand outlets and online. Bestseller will start with expanding the brand’s presence in North and West India, says Vineet Gautam, CEO and Country Head.
Bestseller retail India operates 20 brands, such as women’s western wear labels Only and Vero Moda, and menswear brands like Jack & Jones and Selected Homme. Globally, the retailer runs 2,600 branded outlets and 15,000 multi-brand and in-department stores across Europe, North America, Latin America, The Middle East, Australia, and India.
Bestseller fashion group added five more Indifusion outlets to its existing 10 stores since the acquisition and will go live on e-commerce portal Myntra this month.
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