Bestseller India launches European fashion brand Produkt

11th October 2021, Mumbai:

Fashion House Bestseller India has launched the European fashion brand Produkt., a brand by Jack & Jones and will be exclusively available across Trends stores and online platform Ajio.

The brand upgrades basic garments with intricate details. The collection offers effortless fashion for today's active and urban men. The styles are inspired by ever-evolving indie and urban pop culture. The garments are vibrant, easy-going, and thoroughly imbibe current trends. The brand offers utility streetwear to denim products and evening wear.

Bestseller has partnered with Reliance Retail to expand the brand’s footprint through Trends stores and the online platform Ajio. Besides the online platform, the brand will be available exclusively across 153 Trends stores covering over 100 cities across the country.

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