06 January 2023, Mumbai

Onn has launched a winter collection for men and boys. The collection comprises thermals, sweatshirts, hoodies, jackets, joggers, and track pants.

The demand for winter clothing in India is booming and the market growth is predicted to accelerate to six percent compound annual growth rate. Onn is banking on its affordable pricing to make deeper inroads in this segment.

Onn is a brand from the house of Lux Industries. Lux has always developed innovative product offerings driven by customer demand in response to shifts in consumer tastes and preferences over the years. Innerwear major Lux has drawn up plans to increase the turnover of its flagship brand Lux Cozi from Rs 700 crores to Rs 1,000 crores by fiscal year 2025. As part of this plan, the company will beef up its presence in regional markets and engage regional celebrities as ambassadors of the brand.

To begin with Saurav Ganguly, the former captain of the Indian cricket team, will be the brand ambassador for Lux Cozi as he is a popular person in West Bengal, well known nationally and having him as brand ambassador would help the brand connect with potential customers in an effective way. The next target is the southern markets of the country and the plan is to penetrate this market through regional brand ambassadors.

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 30 December 2022, Mumbai

Label Deeya presented a whimsical, feminine take on ethnic and fusion wear at its runway show at the Bangalore Fashion Week recently. The women’s wear brand’s latest collection was titled ‘Sukshma’ and featured delicate looks for festivals and weddings. As models walked the runway in Bangalore to showcase Sukshma, images of an ethereal destination wedding or party sprang to mind. The whimsical collection’s main textile was organic Chanderi, fabricated using a weaving technique that has endured in India for centuries. The brand chose this fabric for its sustainable production process and its heritage credentials. The collection had white as its main colour with yellow and magenta accents to add a youthful feel.

Where some looks followed traditional silhouettes, others took a more fusion approach and gave a nod to the British regency dresses popularized by recent TV series such as Bridgerton. Label Deeya focuses on sustainable outfits and believes in slow fashion. The collection is sustainable, understated, yet glamorous. The brand believes in making garments which are made of high quality fabrics, intricate handmade embroidery and thoughtful detailing. Label Deeya retails through Whatsapp and specializes in feminine fusion wear and uses ruffles, florals, and organic fabrics. Label Deeya is committed to make every design hold a story.

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 26 December 2022, Mumbai

Style Bazaar has opened stores across India. These include Orissa, Jharkhand, Assam, Uttar Pradesh and Andhra Pradesh.

The value and fashion retailer offers clothing, accessories, occasion wear, western and ethnic wear.

Style Bazaar plans to add around 100 new stores over the coming two to two and a half years. The business aims at Tier II and III cities for store expansion where it targets middle class shoppers. The average store size is 9000 sqft and Baazar Style is present in the value segment in east India. The larger vision is to become one of the country’s largest value retailers and the retailer is following a cluster-based approach in which it goes deep in almost all the districts of the states so as to have a better economy of scale and brand visibility.

Style Bazaar’s parent company Style Retail is preparing to launch an initial public offering which would value the business at Rs 2,500 crores. The business is expected to file its draft red herring prospectus in February 2023 and will use part of the money it will raise from the IPO to enable it to continue to expand its retail footprint across India.The business plans to use the funds from the IPO to expand its brick-and-mortar footprint across India.

Style Bazaar based in Kolkata was incorporated in 2013 and operates its retail business under the brand names Style Bazaar and Express Bazaar.

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 06 January 2023, Mumbai

Celio’s new store in Chennai offers 1246 sq feet of effortless fashion.

This is Celio’s third store in Chennai and it offers casual wear, denim wear and smart work wear and cool wardrobe staples along with Celio’s capsule collections - Garfield, Naruto and Money Heist Korea.

In India the brand focuses on smart casuals, weekend casuals and jeans. This includes denims, tees, bermudas, cargos, linen shirts, polos, chinos, bottom wear. The target is the 25 year old Indian male, conventional style seekers or progressive consumers, socially connected and style conscious.

Founded in 1985, Celiois a French men's ready-to-wear brand. It is present in 60 countries with more than 1100 stores. Celio aims to be among the most preferred international menswear brand in India in the next few years.

Celio has launched a Pokemon range for Indian customers. This features a range of T-shirts, hoodies, jeans, joggers, shirts and sweatshirts with a wide assortment of Pokemon characters like Pikachu and Ash. This collection has been conceptualised to cater to the changing needs of customers who are fashion-forward and wish to wear a stylish, trendy look, and sport their true love for Pokemon. The collection is not only appeasing to look at but also gives characters from the series an in-vogue twist.

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 29 December 2022, Mumbai

Gaurav Gupta is focusing on global expansion. This will be not only through celebrities or shows but also through a robust distribution and retail plan.

Gaurav Gupa is a couturier and eponymous designer. The brand has had a fantastic year with successful collaborations with some of the globally renowned cultural catalysts for iconic red carpet events and other significant moments.

Over a decade, Gaurav Gupta, the man and the brand, have carved a world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm.

Over the last fifteen years, he has shaped a revolutionary international brand of couture and experiential space design. Going from experimental to a successful cultural shift, the brand has carved its own new world in the global couture space. Best described as future primitive, his design language is a composition of what might be and what was. He sees time as concentric and that reflects in his work with the coming together of ancient Indian craft techniques with progressive sculptural visions for the future.Architecture and anatomy form a consistent dialogue in his work reflected in the brand’s retail spaces. From floating walls to murals that dissolve and sculpted fantastical creatures – they all give his spaces an allusion of part mystery, part dream.

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 23 December 2022, Mumbai

The fifth edition of INTIMASIA 2023, one of Asia’s largest intimate wear trade shows is set to return with a bang after a Covid hiatus from February 20-22, 2023 at Bombay Exhibition Center, Mumbai.

The show will feature over 200 leading brands in segments such as innerwear, thermals, shapewear, sleepwear, loungewear, swimwear, activewear, sportswear, and socks.

With numerous behind-the-scene manufacturers of the finished products of the intimate market, INTIMASIA will also feature a specialized sourcing section featuring another 100 raw material suppliers presenting fibres, fabrics, laces, elastics, trims, accessories, labels, packaging, and machinery.

Key brands target middle class

Yusuf Dohadwala, Chief Organiser of INTIMASIA and CEO of IAAI explains, “With this edition of INTIMASIA, we are spearheading the next revolution of growth in the Indian intimate wear industry. This will be an unprecedented event, with all the movers and shakers of the industry under one roof.

We are in the golden era for the intimate wear industry, in India, and the next 10-15 years will see immense growth and opportunity in the segment. With the complete industry supply chain from brands to manufacturers to suppliers and distributors to retailers, all gathered in one common pursuit, we will witness an event like none other before.”

Key brands expected to participate are VIP, Bodycare, Triumph, Amante, Paris Beauty, Macho Hint, Zivame, Bonjour, FCUK, One8, Sloggi, BodycareKids, Rupa, Lyra, LUX Dollar, Spykar- Underjeans, Macroman, Onn, Little Lacy, Ladycare, Lancy Care, Slumber Berry & Honey, Laika and Softline among others.

Some of the participating raw materials and suppliers will include TENCEL, R-ELAN, Raj Krupa, SafeXpress, Morgan Tecnica, Balaji Kotak, Sheela Foam, Shreeji JS Fashion, Ankush Textiles, Carvico, Chaitanya Fabrica, Runlam, DevdeepTex, Texpro, Elaspra, Rainbow, Ambica among others.

Largest trade event in the apparel industry

Supported by leading trade organizations such as the Intimate Apparel Association of India (IAAI), Federation of Hosiery Manufacturers Associations (FOHMA), Wholesale Hosiery Traders Association (WHTA), and Ministry of Micro, Small & Medium Enterprises (MSME), the fifth edition of INTIMASIA is a much-awaited one as a premier industry event.

The trade show is expected to attract over 15,000 retailers and distributors from India and neighbouring countries and is set to be India’s largest trade event for a particular segment of the textile and apparel industry.

Indian intimate wear market to grow exponentially

The innerwear and comfort wear segment currently valued at Rs 60,000 crores is expected to reach over Rs 90,000 crores by 2026, says a recent Wazir Advisors study.

The intimate apparel segment is now coming into its own with the aspirational middle class striving for a better lifestyle and the upper class with high disposable income. Intimate wear is no longer a secretive segment confined to the bedroom or treated as just a necessity as it’s now become a fashion item peeking seductively from outer-wear clothing when on the streets.

Sleepwear, loungewear, and swimwear are now fashion statements made popular by bloggers and celebrities on the same lines as party wear and high-streetwear.

The intimate wear segment is expected to be speed dial with double-digit growth even if other segments of the Indian manufacturing industry may be hit by the upcoming predicted recession, as it is now an all-season fashion wear for both at home and on the street.

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 04 January 2023, Mumbai

Garment manufacturers from Ludhiana are planning to shift to Jammu Kashmir.

In view of the incentives provided to set up industries in Jammu Kashmir, they feel the cost of production will be very low as compared to Punjab.Jammu Kashmir is offering unmatched incentives to the industry, including 30 per cent state capital investment subsidy, up to five per cent interest subsidy on working capital, reimbursement and freight refund scheme. Included in the incentive package is an offer to investors of up to Rs 5 crores under the central capital investment incentive for access to credit. Besides, investors can also avail of the reimbursement of Centre’s share of GST.

Ludhiana manufacturers feel if they are able to avail of just three or four incentives out of these after setting up new garment units there, the cost of production would be significantly lower as compared to their units in Punjab.

Ludhiana is known for its hosiery and woolen products worldwide. The products manufactured here are exported and sent to Uttar Pradesh, Jammu and Kashmir, Rajasthan, Madhya Pradesh and Bihar, among others. Ludhiana in Punjab accounts for over 90 per cent of the total winter wear production in the country. There are around 12,000 units, a majority of them in the micro, small and medium category.

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 28 December 2022, Mumbai

Damensch has launched relaxed formals under the name Popcorn.

The collection made with sustainably sourced cotton includes trousers, round neck full sleeve T-shirts, and henley full sleeve T-shirts. The fabric used in the collection has gone through a special finishing process giving it a texture resembling fluffy kernels of popcorn.

Premium men’s wear brand Damensch combines innovative technologies and designs to bring something extraordinary and trendy for modern men that are distinct in features and most desirable in feel. The product portfolio includes innerwear, T-shirts, joggers, pyjamas, shorts, sweatshirts, and hoodies. It sells through its website and is also available on platforms like Amazon, Myntra, Flipkart, and Meesho, among others.

DaMensch’s revenue has hiked up by three times on a year-on-year basis. The brand started with innerwear and has now expanded its portfolio to include sweatshirts, T-shirts, hoodies, among others. Smaller cities and towns account for most of the brand’s sales, primarily due to the boom in e-commerce. About 37 per cent of customers are from Tier I cities, 30 per cent from Tier III cities, and the rest from Tier II cities and small towns. In an effort to expand its operations, the company has opened a brick-and-mortar store in Bangalore and plans to follow an omnichannel strategy.

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 23 December 2022, Mumbai

Nupur Kanoi’s latest ethnic wear collection Sheesha mixes bohemian nonchalance with glamour and sparkle.

Party wear looks from the collection range from abstract floral prints to more muted botanical line-work prints. This is a women’s wear brand. Embellishments include mirror work, embroidery, and trims for the more boho looks while silky draping add extra femininity to the more modern looks.

Nupur Kanoi is an eponymous luxury clothing label that embodies a bohemian marriage between the traditional and the contemporary. The charming vacation-ready outfits feature flowy silhouettes and wild forest prints that are fun, breezy and full of life.

Nupur Kanoi launched her eponymous brand in 2006 and describes her designs as India modern fusion resort wear. The brand retails from its dedicated e-commerce store and in multi-brand boutiques.

A fashion design graduate from NIFT, Kolkata, Nupur Kanoi started her career as a fashion stylist and a writer. Her love for fashion and the drive to do things differently led to the start of her eponymous label. March 2012 marked Nupur’s national runway début at Lakme Fashion Week. Celebrities like Alia Bhatt, Aishwarya Rai, Sonam Kapoor, Karisma Kapoor, Kareena Kapoor, Neha Dhupia, Kangana Ranaut, Priyanka Chopra, Aditi Rao Hydari, Freida Pinto, Shilpa Shetty, Sara Ali Khan, Parineeti Chopra and Chitrangada Singh have actively endorsed the label since then.

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03 January 2023, Mumbai

Abhinav Mishra has launched a resort wear collection. Featuring traditional craft techniques including mirror work as well as resham and zari embroidery, the resort collection stays true to Mishra’s classic peachy colour palette and use of heritage textiles.

What is different with this collection is the silhouettes of the garments which are both more casual and more revealing, apt for beach weddings and poolside parties. After several conversations with friends, brides and patrons over the years, Mishra felt the need to push his own creative boundaries by forming different silhouettes. Design and innovation is something he has always loved.

Abhinav Mishra is a bridal wear specialist, whose brand is deeply rooted in weddings and celebrations. Since his bridal campaigns have a strong celebratory vibe to them, he wanted to completely go left field and create a resort collection which signifies that change while keeping the essence of the brand alive. The aim in entering the niche and staple market of resort wear is to extend the brand’s reach and portfolio, helping it to engage with various realms of fashion.

The Indian resort wear market has never been stronger or more exciting. At one time resort wear was limited to inter-season, capsule collections. It is now a full-fledged industry.

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 26 December 2022, Mumbai

Ludhiana's hosiery cluster is staring at losses on account of lower offtake of garments.

Because of the delayed winter repeat orders are hard to come by and retailers have been left with a heavy stock of winter wear.The weak demand for clothes for the cold weather has forced the hosiery industry to offer discounts in early December to attract customers at retail counters and clear the stock. Otherwise, big brands in the hosiery sector start offering discounts only in the last week of December or the first week of January.

October, November and December are the key months for Ludhiana's hosiery sector. Key markets for the hosiery industry are Punjab, Haryana, Delhi, Himachal Pradesh, Uttar Pradesh, Rajasthan, Jammu and Kashmir, Bihar, and some north eastern states.The industry is famous for winter garments like jackets, sweaters, thermals, cardigans, pullovers, inner wear, shawls etc.But there has been a very low demand for garments in this season from wholesalers and retailers. They placed orders only once and have not come back for placing orders for a second or third time. Some manufacturers are offering a ten per cent to 20 per cent discount on winter wear.

The marriage season in December also failed to lift demand for winter wear, which came as another setback for the industry.

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 22 December 2022, Mumbai

Women’swear brand The Summer House has used khadi in an exclusive collection.

The Summer House’s khadi denim collection is not dyed and showcases the natural white hue of the textile. The brand’s jeans have a relaxed fit and are designed to be dressed up or down. The khadi denim line is part of The Summer House’s wider push towards sustainable production.

The movement is also in line with the Make in India campaign to boost domestic production in textiles and other industries and its push to boost sustainability in the fashion industry. Unlike most fabrics that develop from handloom to power loom, khadi denim goes from factories to handloom.

The brand wants people to associate khadi with luxury since something that has been diligently done thread after thread, weave after weave is luxurious. High-end designers can bring a luxury tag but a very small per cent of the population shops from designers. Khadi sales have been growing in India. This is true across segments, fabric, readymade garments or solar vastra.

During the last five years, khadi sales have seen a quantum jump every year. Khadi production has also jumped.Aggressive marketing and growing interest in khadi products have been the biggest drivers of the sales.

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