Bata India launches new campaign for Hush Puppies

07 May 2022, Mumbai:

Retailer of Hush Puppies in India, Bata India has launched an all-new 360-degree campaign, titled ‘Neo Casuals for Neo Leaders’.

*The campaign strengthens Hush Puppies' positioning as a premium and contemporary brand, catering to the footwear needs of working professionals across genders.

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Hush Puppies stores have also been upgraded for an enhanced visual merchandising experience and as part of the exercise; the brand intends to invite younger professionals and women audiences and expands its presence across retail outlets and e-commerce channels.

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To communicate the new focus on the casual range, Bata India has launched the ‘Neo Casuals for Neo Leaders’ campaign for Hush Puppies celebrating the Neo Leaders of today who have been at the forefront of propelling positive change and inspiring others with their progressive and exemplary leadership style.

The new age leaders showcase a significant shift in leadership styles with their purpose-driven, people-first approach.

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CREDITS: *As per an Indian Retailer report.