25 January 2022, Mumbai:

Men’s traditional wear brand Tasva has opened its second India store in New Delhi. A collaboration of the Aditya Birla Group and courtier and eponymous designer Tarun Tahiliani, the brand offers occasion wear for the modern Indian man at a more affordable price point.

The new store has an off-white interior which highlights the deep jewel tones of its menswear with sherwanis and sets taking centre stage.

It houses decorative globes that denote the brand’s modern, international perspective while classic details such as ornate bird-shaped clothing hooks and window frames highlight its traditional foundation.

The store houses a wide range of wedding attire as well as more everyday pieces. It offers full wardrobe solutions with dedicated sections for accessories, jewellery, footwear, and headwear. Tasva also launched a campaign ‘Sada Mast Raho’ to challenge the social code of conduct that grooms are required to adhere to.

Conceptualized by Taproot Dentsu, it shows how men are asked to limit themselves with regard to their choices, expressions and mannerisms, on their special day.

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20 January 2022, Mumbai:

Ethnic wear retail store chain Fabindia plans to launch an IPO to raise Rs 4,000 crore by issuing fresh equity shares and an offer for sale (OFS).

The equity shares will be worth over Rs 500 crore while their OFS will amount to Rs 3,500 crore. The shares will help Fabindia boost its current value to Rs 20,000 crore. The proceeds from the IPO will be used for growth, expansion, and scaling-up of its e-commerce business.

Fabindia, which generates around 15 per cent sales from e-commerce business, aims to grow its online presence. The brand also plans to add stores in view of the increased footfall after the COVID-19 pandemic.

Currently, Fabindia has 311 stores across 118 cities in the country and 14 international stores. The company sells garments, home furnishings, furniture, gifts, jewellery, organic food, and personal care products.

Established in 1960 by John Bissell, Fabindia sources its products from villages of India and showcases handloom textiles and furniture to the world. According to the firm’s website, it currently connects more than 55,000 rural producers to the urban markets. The company also runs its own school with nearly 500 students.

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17 January 2022, Mumbai:

Launched in India by Jeevika Tyagi and Kanupriya Mundhra, size-inclusive brand, Aastey aims to cater to all Indian body types. The brand has launched eight different sizes for each of design targeting millennials. It claims to be a 100-per cent sustainable brand.

In future, Aastey plans to diversify its product portfolio besides expanding online and offline operations. Jeevika Tyagi, Co-Founder, adds, the brand aims to create tangible benefits like offering in-between sizes and creating conscious products to help people live their best lives. Kanupriya Mundhra Founder, adds, brand serves to remind consumers that they can create their own joys by buying products. Currently, it sells exclusively through website and pan-India delivery.

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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22 January 2022, Mumbai:

Ready-to-wear brand Shaye has launched an upcycled clothing line for women designed to provide eco-friendly western wear options for the modern Indian woman.

As per a Fashion Network report, Shaye’s ‘Upcycled Collection’ emphasizes the brand’s commitment to zero-waste fashion The new line features shirts, blouses, t-shirts, and accessories including headbands and scrunchies which are all made from fabric scraps which would have otherwise gone to waste.

It includes the Frida tee, a cropped t-shirt with an unexpected back created entirely from a variety of otherwise-to-be-discarded fabrics; the easy, breezy Adelita Kimono Top, made entirely of scrap fabrics to create a stunning silhouette; or the Viva La Vida Kimono, ideal for layering over just about everything, to add a pop to any outfit.

The Indian-made line has launched on Shaye’s dedicated e-commerce store and prices for garments range from Rs 1,600 ($21.46) to Rs 2,400 and accessories prices range from Rs 350 to Rs 550. The line has a bohemian aesthetic with mixed prints used to highlight the use of fabric scraps and turn it into a design feature.

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20 January 2022, Mumbai:

Garment Mantra Lifestyle reported a net profit of Rs 3 crore for the third quarter ended December 2021, as against a net profit of Rs 1 crore it posted in the corresponding period of the previous fiscal year.

The company's revenue for the quarter jumped to Rs 57 crore, as against Rs 22 crore it reported in the year-ago period.

PremAggarwal, Chairman and Managing Director,i said, performance in the quarter was supported by differentiated offerings, efficient operations and business strategies. The company continues to execute strongly on all its key strategies, driving growth across our three primary verticals. It has set up two integrated facilities in Surat and Raipur. It has een substantial growth in its Poorti model and expects this model to grow at a CAGR of 30 percent over the next few years, he added.

Garment Mantra is a value fashion retailer with a strong presence in tier 2 ,3 markets of the country.

14 January 2022, Mumbai:

Manaquib will launch the store with her collection of women’s traditional wear. The store’s décor is inspired by the beauty of nature, according to the designer, and its white, spacious interior features sage green accents and golden, geometric patterned furnishings.

The store’s interior design was conceptualised by Neha and SonamSahani who chose floral elements, mood lighting, and an embroidery accent wall to house the brand’s opulent, feminine traditional and occasion wear. The space houses both the brand’s couture and ready-to-wear lines and has a designated area for bridal appointments.

The store will be Indore’s first luxury outlet and we aim to give the brand’s clientele a one-of-a-kind service that will elevate their shopping experience heaps more, says Manaquib.

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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22 January 2022, Mumbai:

Jaipur-based 6-year-old Hans Creations, having its own dyeing, printing and stitching unit, has increased its hand printing capacity three folds and also added men shirts and kidswear in its product portfolio.

Currently, the organisation is offering women tunics for export as well as domestic market and its printing capacity is around 1,500 pieces per day.

The expansion is motivated by clients in domestic as well as overseas markets who insist on hand prints be it block or screen prints, says NitinKoolwal, Director.

Rather than traditional tables of brick for printing, the new tables are made of good quality of iron and smooth functioning of workers and easy material movement has been ensured in the new unit, he adds

The company hopes its business to grow in the next two to three years. Its sampling of kidswear and men shirts is also going good, concludes Koolwal.

19 January 2022, Mumbai:

India’s leading western-wear fashion apparel brand, Madame has witnessed 25 per cent growth in FY 21 till December thanks to its strategic focus towards fresh expansions, merchandise mix and on time deliveries. Financial year 2021-22 started on a tough note for the brand owing to the second pandemic wave. However, the brand soon experienced double-digit growth as markets reopened in June this year. Till December’21, the brand showed exceptional growth, breaking all LFR retail records for all months. Having significant retail partners such as Shoppers Stop, Central, Lifestyle, Reliance Trends, Project eve,

Madame has over 300 retail touch points across the country. These collaborations have aided the company in maintaining and expanding sales, allowing it to continue to develop despite the pandemic, says Ashish Ranjan, Business Manager- LFR. In the current fiscal year, Madame expects to sell 250 thousand units, accounting for roughly 15 per cent of total originations retail sales. In the next three years, the brand plans to develop its retail business by 30 per cent with a top line of Rs.180 crore, adds Ranjan.

A well-known name in Western Wear, Madame has expanded its customer base across the country over the last year. The brand has stores across the country and is also present on a dedicated e-commerce platform-glamly.com.

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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14 January 2022, Mumbai:

A recent survey conducted by leading publication Economic Times, recognized leading premium lingerie brand Enamor as one of the Best Brands of India for 2021.

The survey evaluated brands on the basis of publicly available data, brand awareness index as suggested by knowledge partner and positive economic profits associated with the brand. Other parameters considered include overall market share, workplace culture, business ethics, CSR, degree of innovation, extent of expansion into national and international markets.

Celebrating the essence of women, Enamor studies women’s habits, usage and attitudes across different ages, groups and ethnicities and also their body shapes and sizes.

It aims o introduce styles that meet the the requirements of every Indian woman, no matter their size, shape or quirks. Without putting women in stringent brackets of ideal body types, Enamor is focused on creating an experience that lets every woman feel fabulous inside and out, every day.

Over the years, Enamor has become synonymous with fabulousness, fun, and fashion and has been instrumental in elevating lingerie from a basic requirement to an exquisite essential. Enamor's marketing campaigns capture the spirit of the Indian woman of today, the various roles she plays and the specialness she seeks. With their campaigns, Enamor has been paving the way for women to feel empowered, supported and understood - a proposition that has worked well and has proven to be successful for the brand.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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21 January 2022, Mumbai:

Aditya Birla Fashion and Retail (ABFRL) has partnered with algorithmic decisioning platform for retail, Algonomy to deploy its hyper-personalization solutions across its brands.

As per Press News Wire report, ABFRL will leverage the personalization suite to craft truly seamless and 1:1 shopping experiences across all consumer channels - website, app, email and in-store, and across the commerce journey touchpoints for search, browse, product recommendations and content.

The first brand to deploy the personalization suite is Pantaloons. It will be followed by other brands. ABFRL will use Algonomy's flagship products Recommend™, Engage™, Find™ and Discover™ to leverage not just real-time shopper behavior, but also store data to holistically personalize end to end omni channel experience for each shopper.

ABFRL has also launched a Style Finder that lets shoppers specify their categories and occasion and allows them to see either personalized products or try something new.

Algonomy Xen AI, the patented Composite AI decisioning engine, selects the most optimal experience for every interaction in real time, considering the shopper's profile, stage in the buying journey and Pantaloon's goals, around engagement, conversion or revenue.

In addition to popularity, individual behavioral data is also used to influence a shopper's search and browse results, making online shopping cohesive and frictionless.

18 January 2022, Mumbai:

Womenswear brand Ekaya launched its festive 2022 collection online with a paired down photshoot broadcast on its Facebook page. Dubbed 'Everlast,' the collection reflects the realities of ongoing pandemic but offers a sense of hope and escape. As per Fashion Network report, the collection comprises a range of modern silk lehengas and versatile tunics. It presents a dreamy visual of an extraordinary world of women adorned with blooming flowers evoking a celebration of romantic oddities.

The collection has a dreamy pastel color palette, punctuated by vibrant reds and deep navy blues and silhouettes ranging from traditional to completely fantastical. Its capes and floaty layers over anarkalis give a fairytale feel while the structured, tailored kurta and suit sets keep the collection modern. The collection retails on Ekaya’s e-commerce store.

With a history of over 120 years Ekaya works with a community of over 10,000 handloom weavers. The brand has collaborated with a number of Indian designers and labels including House of Masaba, Abraham & Thakore, Misho, and Plan Clan, etc.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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12 January 2022, Mumbai:

Indian women's fashion brand Saundh plans to add 25 new stores before the end of March 2022. As per Fashion Network, the stores will be housed in Tier I, II cities and help the brand widen its customer base.

The brand will start off its expansion in cities like Kanpur, Bangalore, Indore, and Mumbai over the next few weeks It aims to minimize the gap between designer clothes, aesthetics and affordability. Its collections are draw from its rich artistic heritage and retold as print stsores in contemporary silhouettes, says Sarabjeet, Saluja, Founder and CEO,

Saundh is owned by the Gujarat-based textile and garments major Sahiba Ltd. After capturing a large share of the garments and textiles market in India, Sahiba is now looking to make deeper inroads in the country’s fashion market, with its designer fashion label Saundh.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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