23 April 2022, Mumbai:

Forever New’s latest spring-summer campaign, ‘Feel Fresh’ has been launched with brand ambassador, Diana Penty.

The campaign depicts the summer months and brings forth this sentiment through a picturesque backdrop, inspiring the feeling of vibrancy and freshness within a Forever New woman.

ALSO READ Shivani Goel joins Forever New as VP-Marketing

Forever New is known for mixing modern or contemporary feminine trends with flattering silhouettes and styles.

The brand’s latest collection aims to add a twist to everyday looks with statement styles, ready to take one from a work meeting to dinner.

Headquartered in Melbourne, Australia, Forever New is a fashion high-end brand that manufactures western wear for women.

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Founded in 2006, the brand’s vision is to establish Forever New as a global women’s fashion brand that creates collections designed to elevate and add to her own personal style.

Forever New India is an inclusive company with women comprising 56 percent of the company employee count and 60 percent of women as leaders across verticals in the organization.

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22 April 2022, Mumbai:

Retailers and apparel brands including Lifestyle, Reliance, Raymond, and Woodland have decided to either hold product prices or opt for only marginal hikes, despite a sharp rise in inputs costs.

Devajaran Iyer, the CEO, of Lifestyle International, says, the company does not plan to hike product prices for six months at least as it could affect the current positive consumption trend.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

Retailers fear any significant hike in prices may impact demand. India's largest retailer, Reliance Retail, says, a price hike may jeopardize demand generation when the market is improving.

Anil Agarwal, Group CFO, Raymond informs, that his brand will look at cost efficiencies and reducing discounting instead of direct price hikes.

The profitability of the branded apparel segment has been under pressure for over a year due to a sharp rise in raw material costs, container shortages, and a significant increase in cotton prices.

RELATED NEWS Retailers across India on an expansion drive as sales surpass pre-COVID levels

While most FMCGs and quick service restaurants have increased prices, clothing and lifestyle firms adopted a more cautious approach.

For instance, Harikirat Singh, Managing Director, Woodland, says, his brand does not plan to increase prices for the next few months despite raw material prices surging by almost 25 percent in the last 3-4 months.

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16 April 2022, Mumbai:

Strengthening its retail presence, ethnic wear brand Shree by SHR Lifestyle has opened a new store in New Delhi.

Spread across 1,500 sqft in Rajouri Garden, the store houses the latest collections from the brand. Shree plans to open over 50 stores in India this year.

ALSO READ Shree to expand the store network

The brand has continued to expand across India and internationally despite the pandemic. ing to

Sandeep Kapoor, Chairman, SHR Lifestyle, says, the new store encapsulates the brand’s newly launched retail concept.

Its design enables customers to shop while looking through the brand’s new collections.

RELATED NEWS SHREE an Indian ladies ethnic wear brand expands its retail footprint

The aesthetically designed store offers a streamlined and easy shopping experience for customers.

It houses Shree’s latest Spring-Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime.

SHR Lifestyle is an ethnic wear manufacturer and distributor of women's clothing across India and abroad. Its brand Shree currently operates over 100 stores across India.

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 23 April 2022, Mumbai:

On April 21, ready-to-wear brand Lovebirds opened its new flagship store in Colaba.

The new store is found within the side extension of the Church, and its interior was designed by SaurabhDakshini of Studio Organon.

The store displays Lovebirds’ new Spring/ Summer 2022 collection in the form of an art installation to create a thoughtful atmosphere.

ALSO READ Lovebirds, clothing brand to promote a sustainable approach to fashion

The main island display of the store is inspired by ikebana diagrams and made with Deodar and patinated brass.

The original terracotta tiled floor of the building from the 1890s forms a perfect backdrop to this display.

The open plan layout is like a landscape.

RELEVANT NEWS Lovebirds, Smokewear launch new upcycled collection

A system of dispersed pieces of furniture like Folies emphasizes movement through a park.”

The store launch was accompanied by the launch of an in-store exhibition named ‘For Love’.

The photo exhibit was a collaboration between photographer Ashish Shah and Kankaria and features introspective portraits exploring the theme of love.

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CREDITS: Fashion Network report.

21 April 2022, Mumbai:

Luxury women’s traditional wear brand Mulmul has diversified its product range by launching the first-ever western wear collection.

Mulmul launched a new range of loose-fitting yet tailored separates in white shades.

ALSO READ Mulmul, a sustainable women's wear brand are preparing to expand its retail footprint across India

The collection features delicate details which give the garments a rich look. The collection blends floral and geometric designs and is ideal for summer. It mostly includes long-line waistcoats and cropped trousers featuring geometric cutouts.

Known for its highly feminine kurta sets, Mulmul focuses on lace details, pastel hues, and delicate motifs.

The brand recently also launched its Ramadan collection of 100 percent cotton kurta sets in black with white prints.

RELATED NEWS Soch Group launches 'Not So Pink' women’s workwear label

Launched in 2018, e-commerce brand Mulmul plans to expand its brick-and-mortar stores in 2022.

It plans to open seven new stores to bring its total store count to 11. The brand also plans to adopt omni-channel retail by expanding its online operations.

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14 April 2022, Mumbai:

Textile and traditional wear business Singhania's second store which opened in Hyderabad features textiles from across the country as well as unstitched and readymade garments.

It houses the retailers’ extensive collection of textiles including silk ikat, organza, hand-painted silks, block-printed cotton, Banarasi, and Kanchi silks, etc.

ALSO READ Offline Retailers Take A Serious Hit: Omicron Wave Upsets Discretionary Cart

It also offers a dedicated space for bridal wear featuring lehengas, unstitched suits, and other ready-to-wear pieces.

Decorated with revived weaves, the store’s walls showcase the brand’s textile heritage.

RELATED NEWS Retail biggies team up to end Amazon-Flipkart dominance in Indian e-commerce

Sailesh Singhania, Head, Singhania’s says, the store boasts of their special design and style team who are well-versed with ancient sensibilities in the modern scenario.

First established as a sole textile distributor to the Nizam’s throne, Singhania's later transitioned from being a textile manufacturer and wholesaler to a retailer in 1999.

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22 April 2022, Mumbai:

More and more consumers of Reliance Brands are moving towards affordable luxury, making first-time luxury purchases post-pandemic.

This trend for affordable luxury purchases concurs with Reliance Brands’ move to acquire stakes in luxury fashion houses and launch more affordable lines.

ALSO READ Reliance Brands: 6th ‘Designer Brand’ acquisition & counting

The business has acquired stakes in Manish Malhotra and Abu Jani Sandeep Khosla. Though inflation has risen swiftly this year due to global challenges, Reliance Brands has not been affected, says Darshan Mehta, President, and CEO.

There have been stronger traction across the company’s portfolio brands in the last six weeks, adds Mehta.

RELATED NEWS Reliance Brands Limited x Rahul Mishra have teamed together

It is one of the strongest demand patterns consistent with not just long weekends but across regular weekends and normal weekdays, which indicates the strength of the demand patterns, adds Mehta.

Demand in a few categories like luxury has surpassed pre-pandemic 2019 figures. However, demand for others like footwear and formal men’s tailored clothing continues to be slow, adds Mehta.

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CREDITS: Fashion Network report. 

19 April 2022, Mumbai:

Having launched its first store in Ahmedabad, apparel and accessories major Primafashion Global (PGPL) plan to launch over 100 stores across India by 2023.

The company has earmarked Rs 75 crore ($10 million) investment for expansion. Of the total 100 new stores, 12 stores offering its premium menswear brand 'TIM Paris' will come up across India this month.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

The company aims to provide customers with apparel of international quality at affordable prices.

It plans to target customers in Tier III and IV cities, says Capt Rahul Rajyaguru, Co-founder and Director, Primafashion Global.

RELATED NEWS Retailers across India on an expansion drive as sales surpass pre-COVID levels

PGPL has developed 430 different product categories for its retail outlets, while 160 products will be sold online initially.

It offers a complete menswear portfolio including the accessories such as belts, deo, undergarments, wallets, etc under the TIM Paris brand, adds Rajyaguru.

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22 April 2022, Mumbai:

Newly launched e-commerce store of Soch Group- ‘This or That’ will help start-ups targeting millennials and Generation Z exclusively to sell their products on the platform.

The store will stock all product segments including fashion, lifestyle, beauty, wellness, home décor, etc.

ALSO READ Soch Apparels witnesses strong online growth amid COVID-19 crisis

The platform will help start-ups expand business by creating a fair playing field to construct a sustainable ecosystem.

The new store will also provide start-ups an opportunity to be funded by Soch Group. Rohit Pugalia, Founder says, it will support and facilitate the ambitions of carefully selected start-ups and provide customers a unique shopping experience by offering the latest and verified products.

RELATED NEWS Soch Group launches 'Not So Pink' women’s workwear label

Founded by husband-wife duo Purvi and Rohit Pugalia, ‘This or That’ claims to be India's first-ever e-tailer exclusively for start-up products.

It is the world’s first-ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India.

Its unique services and offerings from the very best start-ups across the country are set to revolutionize the shopping world and make the latest and most exciting products more accessible to customers.

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18 April 2022, Mumbai:

Adjudicating a trademark infringement suit in favor of the company, the Delhi High Court held that the signature ‘Arcuate Stitching Design’ of US jeans brand Levi Strauss had achieved the status of a ‘well-known’ mark.

The court imposed a cost of Rs4 lakh fine on Imperial Online Services for selling denim jeans with an identical ‘Arcuate Stitching Design’ mark.

ALSO READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

The court also directed the e-commerce sites to take down links to garments that were using the ‘Arcuate Stitching Design’ mark.

The ruling came as a result of a suit filed by Levi Strauss seeking protection of its stitching design, saying that the mark was adopted in 1873 and is used on all the textiles including denim jeans, which are manufactured and sold by it.

RELATED NEWS LEVI’S TOPS REMAKE’S SECOND ANNUAL ACCOUNTABILITY REPORT

Levi Strauss said it found the products with the infringing stitch design on various e-commerce platforms, including Amazon, Flipkart, Nykaa fashion, Myntra, Snapdeal, Limeroad and Paytm Mall.

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14 March 2022, Mumbai:

Apparel brand Only has launched a new collection in collaboration with Illumination’s Minions, the most successful animated film franchise in history.

Inspired by the joyous world of Minions, the Only X Minion collection offers a colorful range of T-shirts, jogger-style trousers, crop tops, dresses for women.

Combining streetwear with comfortable clothing, the range features expressive and relevant prints against modern silhouettes that rightly fit the brand’s ethos, making it part of every millennial girl’s wardrobe.

Launched in March 2022 in partnership with Universal Brand Development and licensing agent, Black White Orange, the new collection is available at stores and its online platform.

ALSO READ: Womenswear brand Tamaraa Tahani by designer 'Tahani Manaquib' will launch its 1st flagship store in Indore

Incepted in 1995 in Denmark Only forayed into India its first store in Mumbai in 2010. Having received an overwhelming response, it has rapidly expanded its style footprint in the country with 53 Exclusive Brand Outlets, and 140 Shop Shops to date.

Only has set the paradigm for ‘denimizing’ the world with its range of runway-inspired and trend-driven collections of high on fashion denim wear for the fun fearless fashionistas.

Incorporating the latest trends, Only curates a unique version of fashion, keeping in mind the exclusive and differentiated fashion moments each girl comes across.

The Only collections of high fashion western wear feature an inimitable, modern identity coupled with attractive styles and international class.

RELATED ARTICLE Women’s workwear brand 'PowerSutra' offers customization for all sizes

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