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Brands-To-Retail 21-08-13

‘Pepe Jeans' has helmed some of the most ground breaking innovations: Manish Kapoor, CEO

13th August 2021, Mumbai:

Launched in London in 1973 Pepe Jeans entered India in 1989. The brand offers the most varied denim range though it has also diversified into casual wear for men, women and kids. The product range includes accessories, footwear and innerwear for men.

Winner of numerous awards and accolades, Pepe Jeans is recognized globally for its unlimited creativity. Manish Kapoor, CEO, expounds the brand’s products, retail spread and future plans.

Trace the genesis of your brand.

Pepe Jeans was incepted in 1973 in London by Indian entrepreneur Nitin Shah with his two brothers Arun Shah and Milan Shah. The brand aimed to manufacture jeans with original labels. It soon came to be known as one of the most successful jeans brands in Britain. The Indian subsidiary was launched in 1989 to create some of the most exciting denim styles. It later transformed into a complete casual wear brand for men, women and kids. The brand also offers a full range of accessories, footwear and innerwear for men.

What are your latest innovations?

Since inception, Pepe Jeans has helmed some of the most ground breaking product innovations in the industry. Recent innovations include Wiser Wash -- a range of denim that support sustainable and responsible fashion. These denims are washed without using the traditional pumice stones and toxic chemicals. Yet, they are able to achieve the same bright contrasts and abrasions. Another innovation is the True Fresh range of denim that use a revolutionary technology to neutralize odor-causing bacteria on contact. These denim can be worn multiple times without washing.

The third Powerflex denim range is made with a fabric having dual-core technology that helps create higher elastic fabrication with minimum 60 per cent stretch. This helps the denim stay in perfect shape and ensures ultimate comfort to the wearer. Perfect for athletic, sporty and outdoor enthusiast, the Gymindigo range of denim uses a technology to combine joggers' comfort.

Tell us about your key products.

We offer Powerflex, Gymindigo, Heritage, Wiser wash, Stretch X & Soft Flex and Shiruku range of denims. Our products target young fashion forward individuals in the premium segment. We have also launched a new sub-brand called Beat London by Pepe Jeans that offers vibrant and fresh denim ranges at competitive rates. Our brand in India is represented by Bollywood actor Siddharth Malhotra while our global ambassador is Brooklyn Beckham.

Highlight your achievements over years.

Pepe Jeans has been recognized and awarded across various industry forums. In 2019, the brand won India Fashion Awards 2019 - Images Most Admired Fashion Brand of the year: Kidswear and India Retail Awards 2019 - Marketing/Advertising Campaign of the Year (Retail). The brand also won the coveted ‘The Economic Times Award for Best Lifestyle Brand 2017-2018’ as well as ET Now Global Awards Retail Excellence 2018 for Retailer of the Year – Fashion & Lifestyle; and ET Now Global Awards Retail Excellence 2018 for Retail Innovation of the Year.

Pepe Jeans Showroom, G S Road - Women Jeans Retailers-Pepe Jeans in Guwahati - Justdial

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Brands-To-Retail 21-08-13

‘Pepe Jeans' has helmed some of the most ground breaking innovations: Manish Kapoor, CEO

Biba’s upcoming collections includes trendy outfits with ethnicwear

9th Aug 2021, Mumbai:

Synonymous with pretty women in Punjabi, homegrown ethnic wear brand BIBA was launched in 1988. In the last 33 years, the brand has grown from a ‘home grown’ product into a national ‘brand’ capitalizing on the retail boom in the country. Today, it is known as the largest Indian wear retail chain in the country.

In 2015, BIBA launched a fashion value brand called Rangriti to enhance its presence at lower price points and cater to a large consumer segment that purchases from the unorganized Tier II and III markets. Siddharth Bindra, Managing Director, expounds on the brand’s products, markets and future plans.

What are your new collections for upcoming season?

Our upcoming collection introduces a wide range of styles in categories ranging from work wear to fusion to everyday wear and occasion wear. We recently revamped our brand identity to include trendy and fashionable outfits alongwith ethnicwear. Our new collection offers work from home range, BIBA chic range, accessories, fusion sets, athleisure, loungewear, designer wear, etc.

Elaborate on your product range

We have been a leader in ethnic suits and kurtas category for the last few years. The designs and prices offered in this range are fantastic. We have also launched a new work from home/work wear and dresses collection. Our Biba Girls range, targeting the 2-15 years age group, continues to be in high demand. We have also added categories like footwear, jewellery, wallets/bags, nightwear to our portfolio, and are working on some exciting launches.

Who is your target audience?

Our target audience includes urban middle class women spanning all ages and professions including homemakers, working women and college students, etc. We also cater to girls in the age group of 2-13 years in our kids collection. Our products are priced in the mid-segment and range from Rs 999-Rs 25,000.

What is your retail spread?

The combined retail network for Biba and Rangriti spans 400 EBOs pan India. Among these, 140 EBOs are located in North India, 98 in South India, 77 in East India and 85 in West India. We are also available in over 600 large format stores such as Shoppers Stop, Lifestyle, Pantaloons, Reliance and Central and on major online platforms like Myntra and Amazon. Our new brand Rangriti has 110 exclusive stores in India and we plan to add another 150 in the next two years. We have an aggressive expansion strategy in place for both Biba and Rangriti.

What are your initiatives and achievements over the years?

BIBA pioneered Bollywood merchandising in India with its first integration in ‘Na Tum Janno Na Hum,’ followed by other exclusive partnerships with blockbusters movies such as: Devdas, Baghban, Hulchul, and Bhoothnath. We have also received numerous awards from organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian wear Brand’. Our founder & chairperson Meena Bindra was awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. I was felicitated with ‘The Tycoons of Tomorrow’ by Forbes in 2018.

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Biba’s upcoming collections includes trendy outfits with ethnicwear

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Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team in 2008 to make recommendations.

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House of Anita Dongre's joins CanopyStyle and Pack4Good initiatives

6TH AUG 2021, MUMBAI:

House of Anita Dongre has become the first Indian fashion company to join international environmental organization Canopy’s CanopyStyle and Pack4Good initiatives. The CanopyStyle and Pack4Good initiatives focus on transforming fashion and packaging supply chains by shifting them away from sourcing from the world’s most important forests and scaling climate-friendly next generation solutions

Canopy’s deep expertise in forest conservation and supply chain transformation position it as a central player in the transition to circular economy production. House of Anita Dongre is renowned for changing the way women dress in India. From being size inclusive for over twenty years to adopting sustainability in all of its core business, the designs by this fashion house are loved by Bollywood and international celebrities.

The brand models the compassion and innovative spirit that business, civil society, and political leaders need to bring at this key juncture, says Nicole Rycroft, Founder and Executive Director, Canopy.

Femina Power List: Anita Dongre Designed Her Perfect Path To Success! | Femina.in

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Brands-To-Retail 21-08-06

House of Anita Dongre's joins CanopyStyle and Pack4Good initiatives

Raymond roots for the Indian market as sales surge post lockdown

COVID-19 outbreak has affected not just the textile industry but the entire economy. Shutting of retail stores wiped away businesses. Around 33 million people from across the world have suffered due to the pandemic, said Gautam Singhania, Chairman and Managing Director, Raymond Group in a recent media interview. It has also affected MSME and daily workers. To survive, one needs to adopt the ‘Be Indian, Buy Indian’ policy, he opines. And manufacturers should focus on the growing domestic market and shift production base to India. Robust sales post lockdown Retail sales have been increasing every week since the lifting of the COVID-19 lockdown.

Earlier too, Raymond would organize company sale during the shraddha season but this year, the company’s sales during the season have been higher than previous year. There has been a week-on-week increase in sales in September itself. Singhania believes, apparel manufacturing will increase when consumption in the country go up. For this, the economy needs to open up first as the lockdown is hurting both employment and manufacturing in the country. In the last 25-30 years, stronger brands have grown stronger. Twenty-five years ago, the Indian textile fabric sector had 20 brands. Today many brands in the top 20 brands are from the Raymond Group, he adds. Attendees at the Young Black Leadership Summit cheering President Trump. CreditT.J. Kirkpatrick for The New York Times To survive, one needs to adopt the ‘Be Indian, Buy Indian’ policy Social distancing vs total lockdown Warning against a repeat of total lockdown, Singhania says, European countries are focusing on social distancing rather lockdowns.

Therefore, the government should opt for total lockdown only if the virus spreads beyond control. Shedding light on the growing resentment against Chinese products not just in India but across the world, Singhania says, earlier, apparel manufacturers would readily source products from China but now they plan to diversify their sourcing options. They no longer want to source products from China. This situation offers India a golden opportunity to a favorite sourcing destination of manufacturers. If we do not capitalize on this opportunity now, we might lose it forever, he says. Broadening horizons Spreading its wings post COVID-19, Raymond has just completed its first real estate project. The group is also making FMCG products like floor sanitizer, surface sanitizer, and hand sanitizer, among others. Singhania feels, PPE offers a great opportunity for the group and it plans to capitalize on this. Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I think it's really unique, he told In Touch. "I mean, there's no way that's happening and to do that in a festival setting is really unique. I feel like it's very exciting that Diplo will be there. There's a lot of energy in his show. There's lots of excitement.

There's a lot of positivity throughout his show and he's just like this super-genius." Diplo was originally slated to perform at the VMAs. Politics is a set of activities associated with the governance of a country or an area. It involves making decisions that apply to group of members. I would have realized that technology is an accessible field at a younger age. I really got interested in technology when I took a role on President Obama’s Technology, Innovation, and Government Reform transition team.

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Brands-To-Retail 20-11-09

Raymond roots for the Indian market as sales surge post lockdown

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The Titan Company’s Q1 income rises to Rs 3,519 crore

In its first quarter ended June 30, 2021, Tata group firm Titan Company’s total income increased to Rs 3,519 crore from Rs 2,020 crore in the corresponding quarter last fiscal. The company posted a consolidated profit of Rs 18 crore against a net loss of Rs 297 crore posted in the corresponding period of the preceding fiscal.

Income from jewelry division increased to Rs 2,467 crore from Rs 1,182 crore in the same period last year. The watches and wearables business recorded an income of Rs 292 crore as against Rs 75 crore earlier. Income from the eyewear business stood at Rs 67 crore, compared to Rs 30 crore in the same period last year.

The other segments of the company comprising Indian dress wear and accessories recorded an income of Rs 14 crore as against Rs 4 crore earlier. Set up in 1984, The Titan Company is an Indian luxury products company that mainly manufactures fashion accessories such as watches, jewellery and eyewear. It is a part of the Tata Group and started as a joint venture with TIDCO.

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The Titan Company’s Q1 income rises to Rs 3,519 crore

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Fabindia launches new sub-brand ‘FabNU’

2nd August 2021, Mumbai:

Fabindia has launched a new sub-brand FabNU to cater to the fashion needs of ‘modern India.

As per a Lokmat report, underlined with the motto of 'CelebrateYou' and 'UnapologeticallyYou', the new brand offers clothes ranging from work from home apparels to smart-casual outfits for office and cozy dinner with friends, Its new range includes button down strappy tops, bush shirts, tiered dresses, jumpsuits, co-ords, city shorts, reversible bomber jackets, jogger pants and much more, ranging from XS to XL.

The brand has four new collections including Indie Dreams, Flashback, Conversation Starter and Folkadelic for a young audience. The Indie Dreams collection blends affordability with comfort through its mix of light breathable cotton and self textures as well as linens in hues of blue, whites and reds. The Flashback collection offers a canvas to the indigo craft i with natural brush strokes and repeat-less hand-block and hand-screen patterns achieved through Dabu.

A refreshing new take on vibrant juxtaposition, Conversation Starter range is a blast of relatable yet distinct colors This flow comes to life with saturated yarn-dye and interactive motifs against a neutral and solid base of pigments that include deep hues of reds, amber, lapis blue, pebble grey, etc in hand screen. With a kaleidoscopic play of tones and textures, Folkadelicrange offers free-flowing dresses, non-restricting silhouettes and stunning coordinated sets.

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