9th October 2021, Mumbai:

India’s indigenously manufactured denim label Numero Uno has launched its AW’21 Collection.

Themed as ‘Reconnected, the collection offers a new wave of design that breaks the rules of tradition and design codes and focuses on “Conscious Clarity” and “Adaptive” Spirit. A balanced amalgamation of fashion and functionality that compliments an analogy between youth and adult aesthetics, this latest AW’21 collection showcases an interesting blend of core, casuals, activewear, and Espana.

The collection comes in a plethora of colors, with a fresh mix of pastels, bright and neutrals exuding hope and happiness for this Autumn Winter. A retro sports-influenced collection mixed with architectural precision, outdoor utility gear, geometric patterns, loungewear brings a whole new vibe to the styles. From different patterns and prints to Logo tees, Graphic sweatshirts to several new aged fabric blends; the collection employs a sundry of trendy and utilitarian outfits for men.

The key highlights of the collection are the sustainable line of denim consisting of waterless jeans created using advanced laundry tech involving the use of Ozone, Laser & nature-friendly chemicals & minimal water consumption and wastage, making these denims environment friendly. Further, the collection comprises denim made from new-age blended fabrics which are conscious as well as extremely comfortable to wear.

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4th October 2021, Mumbai:

Monte Carlo Fashions has opened four new exclusive brand outlets across India. As per Equity Bulls, these outlets have been opened in Maharashtra, Uttar Pradesh, and Assam.

These new stores take the total tally of Monte Carlo's exclusive business outlets across India to 300 across 20 states and four union territories. With a utilitarian, trendy, and premium quality approach to clothing, Monte Carlo has become the clothing brand of choice where customers love to buy their fix of jackets, jeans, trousers, shirts, sweatshirts, sweaters, coats, t-shirts, tops, cardigans, tracksuits, denims, thermals, etc.

Monte Carlo Fashions was launched in 1984 by Oswal Woolen Mills, the flagship company of Nahar group. The launch was a significant step in the evolution of branded garment industry in India. Since then, it has been catering to the ever-growing demands of the Clothing and Fashion industry.

The brand’s suave and casual menswear collection makes it perfect for online shopping for men in India. Also, its exhilarating array of women wear has gained an ardent following.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 October 2021, Mumbai:

Casual wear brand Jack & Jones India has launched a limited-edition menswear collection featuring vintage style branding in partnership with Coca-Cola.

As per a Fashion Network report, Jack & Jones has reimagined the classic Coca Cola branding for this collection. The brand launched the collection on its dedicated e-commerce store as well as in exclusive retail outlets and shop-in-shops across the country.

The collection is priced beginning at Rs 1,499 ($20.17) and garments include t-shirts, shirts, and hooded t-shirts in the classic Coca-Cola colours of red, white, and black. The line is designed to appeal to a sense of nostalgia mixed with modern style cuts.

Jack & Jones currently has 75 stores and 417 shop-in-shops across India. The brand is run by Bestseller India which also markets five other brands including Only, Vero Moda, Selected Homme, Junarose, and Only & Sons.

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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07 October 2021, Mumbai:

International bodywear brand Sloggi plans to expand its retail presence in India through franchise partner Solar Group. The Triumph International brand aims to achieve 10 per cent market share in the next two years.

The growth will achieved by opening 10 stores pan India by 2022. The brand will open most of these stores in Tier-II cities along with key metros.

The brand also aims to set up 1,000 plus consumer experience (POS) points within the first two years. It has already leveraged its strength in MBO (Multi-Brand Outlet) partners after it plans to expand into LFS (Large Format Stores) stores as well. Most stores that Sloggi plans to open will be located in Navi Mumbai and Pune. They will open between October and December this year, with the support of franchisee partner Solar Group.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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02 October 2021, Mumbai:

Damensch, a menswear company, intends to grow tenfold by 2025, relying on its tech-enabled omnichannel approach to achieve this goal. The company is also marking its third anniversary.

Damensch said in a news release that as part of its development strategy, it intends to strengthen its market presence in its existing product categories in order to become a market leader. Damensch, a Rs 100 crore ($) business, is confident about expansion but also wants to put a greater emphasis on sustainability.

In a news statement, company co-founder Anurag Saboo remarked, "Because we believe in sustainability and creativity, we are pushing the frontiers of textile engineering and tackling hidden issues."

“This is why we develop better, longer-lasting goods that assist the environment. There is little question that the rapid growth of sustainable and inexpensive enterprises empowers individuals to use their purchasing power to effect change.”

The brand is now celebrating its third year in business by collaborating with The Man Company to offer clients the opportunity to participate in different prizes. In addition, the business is providing a 33% discount across its entire e-commerce site.

“Damensch was founded to show that a totally sustainable fashion company can be formed without sacrificing aesthetics,” said Gaurav Pushkar, co-founder.

“As a result, we will continue to carry out this mission in the future. Our design team is constantly looking for new methods to improve all of our products, with the goal of reinventing men's fashion via innovation.

Everything we do reflects our creative mindset.” Damensch was created in 2018 by Anurag Saboo and Gaurav Pushkar with the goal of selling fashion-forward lifestyle items such as clothes manufactured from bamboo fabric and cotton derived from the Deccan Plateau.

The brand sells odour-canceling underwear and thermoregulating vests, with a special focus on innerwear.

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3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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29th September 2021, Mumbai:

Aks Clothings plans to launch a new campaign for its latest range of maternity-cum-nursing wear collection. Bollywood actor Neha Dhupia has been roped in as the new brand ambassador. Along with Aks, Dhupia will also run the campaign on all social and digital platforms.

The campaign will highlights how Aks makes the experience of motherhood memorable with style and comfort. Aks envisions to emphasize on comfortable, exquisite and stylish attires for mothers-to-be.

The new maternity-cum-nursing wear collection will help mothers-to-be retain their fashion sensibilities as they welcome their humans into this world, says Nidhi Yadav, Founder, Aks.

Founded in 2014, AKS Clothing is known for its exquisite taste in design and long lasting material quality and pricing. Its clothing line is made of the finest and the most trending fashion in the market. The company offers a plethora of women’s wear for every season and every day.

It offers original and comfortable styles with flattering patterns.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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06 October 2021, Mumbai:

Knitwear major Rupa & Co aims to grow its revenues by 15-17 percent to over Rs 1,330 crore in 2020-21.

The company plans to merge its wholly-owned premium brand subsidiary Oban Fashions with itself. The merger will take place in the third quarter of 2021-22, thereby giving it a distinct advantage in the Indian market.

Launched in 2018, Oban Fashions has international brands FCUK and Fruit of the Loom under its fold and expects the revenues to reach Rs 40 crore in the current fiscal. With this merger the company expects to increase market share, reduce operational costs, widen product range and expand into new markets, says Dinesh Lodha, CEO, Rupa.

Oban Fashions also plans to grow the domestic business in India, especially in the southern and eastern parts of the country. It expects to grow by 30 percent this year.

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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2nd October 2021, Mumbai:

India’s largest men’s fashion brand, Indian Terrain has unveiled its festive season collection, featuring a wide selection of stylish and innovative ensembles. Endorsed by ace cricketer MS Dhoni, the new collection offers four styles that exude comfort, confidence and style for the new-age man.

It offers a wide range of outfits for a range of looks from smart preppy to casual.

Featuring four broad and classy looks, such as Denim on Denim, Urban Updated, Preppy and Heritage Outdoor, the line also offers a sustainable line.

This is notably the first time that an Indian premium menswear brand of this stature has produced an apparel line that is largely sustainable and environment-friendly. The hyped collection is all set to launch in stores and online on 28th September 2021.

The campaign with MS Dhoni at the helm was rolled out by the brand with a bevy of shots from the photoshoot that effectively captures and depicts the essence of the festive collection.

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

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3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

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4th October 2021, Mumbai:

Spykar has announced the official debut of the ‘Charlie Chaplin X Spykar' collection in order to encourage the young and restless to take a lesson from Charlie Chaplin, a classic personality, and remain driven and cheerful even in these difficult times of epidemic.

Charlie's name and image as the Little Tramp have been licensed by Spykar, India's biggest juvenile jeanswear brand.

Spykar's portfolio has grown to include 230 exclusive boutiques, 900+ multi-brand stores, all major big format stores, and e-commerce sites, making it a one-stop shop for casualwear ensembles for men and women across India.

“Charlie Chaplin revolutionized the cinema business both on and off-screen,” said Ritesh Hingorani, the company's Assistant Vice President Sales. Even now, he is regarded as a cinematic, profound humanitarian, influential, and comedic genius.

We're not just licensing a name and an image; we're licensing his whole life's work. His totemic Little Tramp image has come to embody not just the ragged, mischievous, and resilient character from his films, but also Chaplin's own humanity, humor, and modernity over the years.”

The collection contains Chaplin-themed items such as T-shirts with Charlie's own sketch and signature, Charlie's quotations, and more. During the Big Billion Day Festive Sale, the collection is only available on Flipkart, however, it will be accessible on the Spykar website starting today.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 October 2021, Mumbai:

American denim brand Seven For All Mankind has launched a new ready-to-wear and denim collection backed by the FiberTrace Technology.

Fully traceable, the capsule collection introduces a new style, the Peggi In Plymouth, a high-rise tapered fit that is woven with a subtle stretch, dyed in a vintage blue wash and features a brushed finish, contrast threading and sustainable nickel hardware. Another standout is its Slim Illusion Skinny In Kent, which offers a sculpted fit and finish in a medium blue wash with light whiskering.

As part of its Sustainable For All Mankind platform, Seven For All Mankind aims for 80 percent of its product to have sustainable properties by 2023, as per a Women’s Wear Daily report. The brand will continue to introduce new initiatives to their global platform and track progress within the brand’s sustainability pillars of materials, manufacturing — and mankind.

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

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3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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28th September 2021, Mumbai:

Butt Chique, the new shapewear brand by designer Kamakshi Agarwala has launched a range of seamless shape-wear, body tapes, and nipple pasties, etc. The range accentuates the curves of a woman and gives her the confidence to wear any outfit by providing a smooth base underneath.

As a part of R&D for the brand, Agarwala conducted door-to-door survey on women of various sizes to try on the brand’s shape-wear. Urging 150 women to try on every different size of shape-wear, she discovered that a women with a ‘L’ type body shape could also wear size ‘M.’ This process helped her standardize shape wear and give it a size chart. All products offered by Butt-Chique are free from labels/tags with full disclosure at the back. The brand uses zero plastic in its packaging and keeps the packaging box minimalistic and free from any fancy laminations.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage