Lanvin: Siddhartha Shukla succeeds Arnaud Bazin as Dy GM, External Inbox

07 December 2021,  Mumbai:

Lanvin is making a change at the top. A year after leaving Versace to become the Parisian label's deputy CEO, Arnaud Bazin has been dismissed.

Lanvin, owned by the fashion and luxury division of giant Chinese conglomerate Fosun International, recently rechristened Lanvin Group, said that Bazin will be replaced at the end of the year by Siddhartha Shukla, an Asian-American executive and luxury expert who has been appointed deputy general manager.

“Based in Paris, Shukla will oversee Lanvin’s global expansion, concentrating on commercial development, product strategy, digital excellence and brand positioning initiatives,” said Lanvin in a press release, indicating that Shukla will work alongside fellow deputy GM Grace Zhao, who is in charge of Lanvin’s business in China and the Asia-Pacific region, and will report to the label’s and the Lanvin Group’s president, Joann Cheng, as the group continues to operate with twin headquarters in Paris and Shanghai.

“Throughout his career, Siddhartha Shukla has been at the forefront in business transformation, product innovation, and brand marketing, questioning the status quo and paving the way for fresh growth opportunities.

His in-depth knowledge of the sector, his diverse career, both with century-old luxury houses and in the contemporary segment, and his global vision, make him the ideal leader for Lanvin,” said Cheng.

Fashion Network (The news article has not been edited by DFU Publications staff)

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