Biba expands brick-and-mortar network with new Faridabad store

20 December 2023, Mumbai

Women’s ethnic wear and lifestyle brand Biba has expanded its brick-and-mortar store network by opening a new EBO in Faridabad, Haryana.

Featuring Biba’s updated branding, the store launched with its winter festive collection. It showcases the brand’s ethnic wear collection, comprising suits, party wear, and wedding wear.

In line with Biba’s new branding, the store has a red façade adorned with a golden geometric pattern. Clothes in the store are displayed on golden rails and faux foliage for a natural touch. The store stocks Biba’s ready-to-wear garments, as well as ready-to-stitch fabric sets with everyday kurtas and opulent lehengas.

Nuanced picture

Along with its recently launched store in Ludhiana with an occasion wear-themed runway snow, Biba will launch a large number of brick-and-mortar stores in 2023.

The brand launched new outlets in Kannur, Vadodara, Mangalore, Ranchi, Kolkata, Chandigarh, etc. this calendar year. 

Besides brick-and-mortar stores, Biba also retails through it’s direct-to-customer e-commerce store. The brand’s international presence is augmented with stores in countries including Malaysia and Nepal.

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