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Sleepwear market in India-Sector perspective

20 February 2023, Mumbai

Changing lifestyles and the back of increasing disposable income of the Indian middle class are key catalysts/enablers driving considerably the market size and scope of ‘The Indian sleepwear segment’.

According to a trade report by ResearchAndMarkets, the Indian sleepwear market was estimated at $2.77 billion in 2018 and is projected to hit $5.81 billion by the year 2026. The market hitherto is commanded by traditional nightwear such as sarees, salwar kameez, and kurta pajamas. 

Illustrate the segment

Sleeping garments is just as essential as selecting a workplace, casual, party, or sports clothing. 

This transition has been encouraging. 

However, interestingly there has been an increase in market size/demand for modern and western-style nightwear, such as shorts, t-shirts, and nightgowns, more specifically among the youthful generation.

Kinetics

Women's pajama set manufacturers are expanding their R&D capacity to expand the variety and functionality of designs. 

Through vertical integration, businesses also attempt to improve product quality and lower operational expenses. 

Chinese and Indian vendors are in fierce rivalry for market dominance due to the removal of export tariffs and import restrictions on sleepwear manufactured in China for the EU and the US. 

This fashion awareness is high throughout the nation and there is a lot of potential in places outside the major metropolitan areas. And here is where the fashion component is crucial.

Competitive landscape

An aerial view of the segment reflects the Indian sleepwear market, at the macro-level prominent players in the competitive landscape include big brands such as Jockey, Lux Industries, and Dollar Industries.

These players dominate the market with their array of range of products/product lines, innovative & imaginative designs, and aggressive marketing strategies, big advertising budgets to create a big brand pull moving up a market step thanks to retail expansion and the rise in fashion consciousness making it quite challenging for unorganized trade & smaller players to gain a significant market share where pricing is the only factor.

A rapidly growing fashion area in the Indian market, sleepwear, and lingerie has seen the emergence of organized companies like Juliet, Sleep-ins, etc., during the past ten years. What was formerly Kashmira Nightwear Company, which began with a single freestanding store in Pune many years ago, is now the Sleep-ins brand of comprehensive nightwear solutions, which is present in many of the country's leading retail chains and has a chain of numerous unique Sleep-ins locations.

Because of the solo work of Kishor Chhabria, managing director of the Pune-based Kashmira Nightwear Company, Sleep-ins is now a brand with a national manifestation. 

They were primarily focused on the western market, but the brand did well locally this year. In addition to having more than 20 exclusive stores around the nation, they have recruited distributors in Chennai, Bangalore, Hyderabad, Kolkata, UP, MP, Punjab, and other locations. They want to add six more outlets to this total. In addition to the exclusive shops, the company now sells its products at several sizable department stores.

The business sources the finest textiles from domestic suppliers import the satins from Korea and produces the prints on-site. 

Sweat dream

The Indian sleepwear segment is a bright spot in the apparel industry with a growing demand for customers’ increased aspiration for seeking comfort and fashionable nightwear. 

Against the backdrop of changing lifestyles and increased focus on self-care, the demand for sleepwear is expected to continue to grow. In addition, the rise of e-commerce and online shopping is making it easier for customers to access a wider range of products. 

Considering the Indian demographic is highly price-conscious & sensitive and competition from leading/established brands. 

Road ahead; On the whole, the Indian sleepwear segment is on the road to growth, but all this needs the sector to innovate continuously and adapt to changing consumer choices & preferences to remain competitive.

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New paradigm of witnessing empowering women to express their individuality

14 February 2023, Mumbai

 

Customers are amazed by the lingerie trend as the fashion and lifestyle industries prosper thanks to Bodycare Creations' elegant, high-end, and premium items.

Recently, Bodycare Creations successfully presented its Annual event, titled, ‘BODYCARE SHOWCASE 2023’ at Royal Plaza in Connaught Place, Delhi. And, the presentation was inaugurated by the hands of Special Guest Tamta Ji, Honourable Minister.

The Showcase was specially planned for its Retailers, who could see its entire range under one roof. It incorporated… Bodycare – Women’s Innerwear, Bodycare Lounge Wear, Body-X – Inner Wear, and Body Active - Sports Wear On the other hand, it put-forth new prints in digital print for Women’s Inner Wear, New Sports Wear, and a new product range in Men’s Inner Wear, and Lounge Wear.

Bodycare Creations 

Driven by the values of trust, quality, and excellence, Bodycare International has emerged as a top player in the innerwear market. Incepted in 1992, the company today enjoys the distinction of being the country's leading manufacturer and supplier of undergarments, infant wear, thermals, and loungewear for the complete family.

Sanjay Davar, Managing Director is steering the company with a vision to grow as in leader of the pack within its product line category.

Furthermore, Bodycare even offered attractive gifts to lucky Retailers in each and every segment including Bodycare Lingerie, Bodycare Lounge Wear, Bodyx, and Bodyactive.

The Prizes were distributed as follows:- * 1st First Prize:- Honda Activa Scooter – 4 Nos *2nd Second Prize - 10 GM Gold Coin – 16 Nos *3rd Third Prize:- 250 GM Silver Bar – 16 Nos With its BODYCARE, BODYX, and BODYACTIVE brands, Bodycare Creations Ltd. forges a new path and establishes a benchmark for the lingerie and sportswear industries.

Since its founding in 1992, Bodycare Creations has been a leading name in the fashionable-designer lingerie sector, led by an entrepreneur Sanjay Dawar, whose devoted clientele speaks highly of the company's efforts in R&D, infusing newer, more innovative, and useful products.

Bodycare accomplished milestones as a result of Dawar’s fierce determination to achieve. His outgoing personality has made it easier for him to build strong, long-lasting relationships with our distributors and retailers, which has led to the availability of the product across all of India and ensured a sizable, devoted client base.

Bodycare has had rapid growth because of Mr. Dawar’s ability to adjust to shifting market conditions and consumer tastes and, more crucially, turn those into product concepts.

Dawar doesn't limit himself to marketing tasks; he also actively participates in product development and other crucial back-end operations of the business. In addition to this, Bodycare Creations employs a talented staff for designing and production. These all contribute to our competitiveness and provide us with a significant advantage to endure even in the fiercest competition.

The wide array of Bodycare products includes bras, panties, camisoles, sports bras, shapewear, maternity wear, men undergarments (BODYX), and sportswear for Men & Women (BODYACTIVE).

The entire range stands out due to its skin-friendly soft texture fabrics, exquisite designs, innovation, and a price that is comfortable on every pocket. Bodycare Creations products are manufactured under stringent quality checks at a state-of-the-art plant spread across 65,000 sq. ft. of area.

Bodycare Creations has a strong network of over 300 distributors and more than 15,000 retail outlets spread across India.

Brand Bodycare is now well-known in the market, enjoying high consumer preference and a reliable supply chain.

(Featured article)

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