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Unlocking the potential of Indian Textile heritage

27 January 2023, Mumbai

The abolition of textile and clothing (T&C) quotas in 2005 opened up significant prospects for India, but it also highlighted some significant structural growth barriers. India had been subject to quotas. 

Therefore, it should gain from its elimination under the Agreement on Textiles and Clothing in January 2005. (ATC). On the other hand, China and other countries are today more competitive than ever before with India. 

The National Textile Policy sets a goal for T&C exports to increase by fourfold to $50 billion by 2010; however, the real question is whether the rules are in place to support such success. 

The Indian textile industry has many benefits, but there are also many obstacles in the way of its full potential. India has a competitive advantage thanks to its sizable and relatively inexpensive labor force, domestic fabric supply, and the industry's capacity to produce various goods.

Policy Intervention

Lok sabha sources confirmed," The Textile Sector got FDI worth $1522.23 Mn in the period between 2017-2022. Also iterating the efforts undertaken by the central govt to uplift the spirit in this enormous job-creating sector approving the Production Linked Incentive (PLI) scheme for textiles on the back of having evinced success in a range of sectors, with an approved estimated outlay of Rs 10,683 crores.

India’s strong foot in the textile industry

Given that Post-Covid India is a beacon of stability and, today it also boasts a robust and varied supply of raw materials for producing synthetic and natural fibers. The bright side of textile heritage is the demonstrability of female skillful weavers around the rich, vibrant, and diverse lineage/culture.

India also has a vast spinning and textile production capacity, and its textile industry covers the entire supply chain. However, how much of the current restrictions are lifted will determine whether India can gain from removing quotas. 

These include strict regulations on the labor market, inadequate infrastructure, insufficient investment, and a history of adverse public policies. T&C is a significant industry in India. Nearly 25% of Indian exports and about 3% of global T&C exports in 2003 were made of textiles and garments, making them essential components of India's export mix. 

Additionally, this industry is the second-largest employer, employing 35 million people, or roughly 10% of the labor force. As a result, the T&C sector will be crucial in India's efforts to generate employment for its fast-expanding labor population. 

The export of textiles and apparel, which adds 4 percent and 14 percent, respectively, to the GDP and value-added in manufacturing, is another vital source of foreign currency.

India is the sixth-largest economy in the world, with a US $ 2.6 trillion GDP. India can potentially have a US $ 5 trillion GDP by 2025 as one of the major economies with the fastest growth rates.

It estimates that growth will continue to be optimistic over the medium term. Several government departments and organizations, and industry groups are prepared to create a plan to reach this challenging goal. Given the current economic structure, the manufacturing sector is anticipated to contribute US $ 1 trillion to accomplish this goal. 

The Working Group of the Department of Industrial Policy and Promotion (DIPP) has also proposed a three-pillar approach to increase the manufacturing sector's output. Along with numerous other industries, the readymade garment (RMG) industry is recognized as having a substantial effect.

The growth chart of the textile market

Even the $300 billion goal seems highly challenging given that the government's annual targets for the textile and apparel sector have been continuously missed for at least the last three fiscal years, starting in 2014–15. 

The current size of the Indian textile and clothing sector is USD 150 billion, with an export share of about 30%. In 2017, India exported $ 37.25 billion worth of textiles and clothing. India's apparel exports dropped by 4% to US $ 16.72 billion in FY18. The domestic apparel market was predicted to be worth US $ 67 billion in 2017. 

It increased at a compound annual growth rate (CAGR) of 10% over the previous 12 to 13 years. It is also anticipated to expand at a CAGR of 11–12% and reach roughly US$ 160 billion by 2025. So it makes sense that $300 billion is a long shot.

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Killer Jeans partnership with BCCI drives fashion to new heights

25 January 2023, Mumbai

About Kewal Kiran Clothing (KKCL)
Launched in 1989, Killer focuses on the 16-30 years age group. Since 1994, Killer is also being exported to countries in the Middle-East, USA, Africa, and South-East Asia.
Starting as a denim brand, the Killer product portfolio today includes men's ready-to-wear jeans, trousers, cargos, capris, shirts, jackets, tee-shirts, inner-wear (vests and briefs), footwear (shoes, socks), eye-wear, personal care products and other addictive accessories (belts, bracelets, etc.
Legacy Brand
The ever-growing brand aims to achieve a turnover of 1000 crores in a couple of years alluded confidently Kewalchand P. Jain, Chairman of KKCL in his recent interview with CNBC.
Kewal Kiran owns brands Killer, Integriti, LawmanPg3, Easies, and Desi Belle. Killer is the flagship denim brand and caters to the 16 to 24-year-old demographic.
Earlier Kewal Kiran Clothing onboarded Rohit Shetty as the new brand ambassador for the clothing brand LawmanPg3.
Killer is the first truly international Indian brand created and owned by Kewal Kiran Clothing. Killer Jeans is one of the largest-selling denim brands in India.
Marketing management; Besides being strongly retailed through its own retail operation/EBOs Killer is also retailed through leading modern retail stores like Shoppers Stop and Lifestyle and also has a good online presence through e-commerce platforms.
The format stores called K-Lounge have all these brands under one roof.
The brand boasts of having a robust retail operation currently operating 350+ EBOs, and 1800+ LFS additionally it has a presence in 4000 MBOs, and proudly it also has a web store (www.killerjeans.com) and all the given formats are in the journey of growth and progression.
The company has been expanding its retail presence/physical footprints so as to sustainably expand to fuel its growth.
Innovation is a part of the brand's DNA
Hemant Jain, Director, KKCL says, over the last two decades, Killer’s design team has constantly evolved and delivered contemporary fashion trends. Innovations in style, designs, and in the crafting of our products have all contributed to brand loyalty.
Kewal Kiran is well-prepared to make the best of the available opportunities by catering to both the visible and latent needs of consumers.
Aspirational brand; The brand envisions creating unique fashionable clothing for men to make the brand relatable and aspirational.
The company is aiming at a sustained basis to tap the youth demographics along with the upper-middle and upper segments besides upgrading consistently its online presence and focusing on Tier II and III cities. Increasing its scale and the speed of turnover are also some of the goals that the company aims to achieve in the coming years.
Killer Jeans partnership with BCCI
As per company management cricket in India is not just a sport but a religion, an emotion connecting millions of Indian citizens and it is a momentous moment of pride and prestige associating/partnering with Indian National Cricket Team (NCT).
Momentous occasion; The company aspires to the brand Killer on Indian Jersey tapping into the masses widening & deepening its customer base exponentially besides, this proposition offers limitless opportunities. At the broader level, it consolidates and reaffirms the brand's commitment to cricket in particular and sport in general.
There are inherent gains any brand can derive from such association not only to build a robust brand association but more definitively activate, and augment fan experience immensely, as history stands on your side brands closely associating with Indian cricket team per se widening & growing customer base multifold, ballooning market share on the back of fuelled sales and enhanced brand perception within the trade nationally.

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