ace turtle appoints Shivcharan P as CBO, Fashion


18 August 2023, Mumbai

ace turtle appoints Shivcharan P as CBO, Fashion

Shivcharan brings 17 years of experience in FMCG, online food delivery, and consumer internet to lead the growth of ace turtle's fashion portfolio turtle, India's leading technology-native retail company, today announced the appointment of Shivcharan P as the Chief Business Officer, Fashion.

In his new role, Shivcharan will lead the strategy and business operations for the prestigious Lee, Wrangler, and to-be-launched Dockers brands in India.

His vision and leadership will drive the growth of ace turtle's fashion portfolio, scaling the business further, driving innovation, and enhancing the shopping experience for consumers across the country.

Illustrious career

Throughout his successful career, he has demonstrated his expertise in leading and strategizing business operations in prominent companies. Prior to joining ace turtle, Shivcharan led strategy and business at Tata Digital.

He also worked at Swiggy, where he spearheaded various roles across business operations and headed the food marketplace business.

He started his career at P&G India after his MBA from IIM Calcutta. During his 12.5 years at P&G India, he worked across multiple categories and geographies, specializing in Babycare, Femcare, Haircare, and Fabric Care.


  • Nitin Chhabra, CEO, ace turtle: "We are thrilled to welcome Shivcharan to our leadership team. His business acumen and strong understanding of technology-driven businesses align perfectly with our goal to lead the retail industry's evolution with technology."
  • Shivcharan P, Chief Business Officer, ace turtle: "I am inspired by the company's goal to transform omnichannel retail on the back of integrated technology that connects the consumer understanding and signals all the way back into the supply chain."

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