11 February 2022, Mumbai:
Expanding her bridal wear range, designer Anita Dongre has launched Spring/Summer 2022 bridal and occasion wear collection.
Tilted ‘Paradise Found’, the collection is inspired by the interconnectedness of nature and features bright printed easy to wear lehengas. The pieces are versatile and re-wearable and suitable for large or small scale events.
Dongre says as a brand, their purpose lies in incorporating a lens of consciousness to all business practices.
ALSO READ: Anita Dongre believes the epidemic has strengthened her dedication to bridal clothing
Each policy is continuously reviewed with the best in practice and adapted and improved upon to meet own goals of energy consumption, carbon efficiency and repurposing resources. With each new update, the brand is taking strides towards its sustainability goals.
Guided by a carefully cultivated vision that sees sustainability as a tool of empowerment, Anita Dongre has set forth several initiatives that benefit rural women and local artisans while reviving and sustaining Indian handcrafted traditions.
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