Men’swear design house Arjun Kilachand has opened an immersive and experiential store in Mumbai.
Each corner of the store mirrors the designer’s luxurious creations.The store seamlessly combines Indian heritage with contemporary sensibilities. The store’s exterior and interiors are painted to sandy colour to match Arjun Kilachand’s distinctive style vocabulary. The use of joint-free in-situ flooring and wall texture gives the room a sense of unity and continuity. In order to maintain a neutral colour scheme throughout, the design ethos consists of a blend of earthy materials like stone, jute, copper, walnut wood, and glass. Each rack, mirror, piece of furniture, and light has been designed specifically for the brand, making each one unique.
The store exemplifies contemporary minimalism and lets the creations be the storytelling subjects, adhering to the core ethos of understated elegance. The flowing rack that meanders throughout the retail space was inspired by the principle of fluidity – an embodiment of the designer’s sartorial flair and symbolism.
The metal finishes were deliberately corroded to put the spotlight on the handcrafted Indian and western ensembles. The interesting pieces of furniture and cladding are a representation of the brand. An entire area of the store has been clad in jute pillows inspired by Indian jute textile work.
