LIVA's nature-inspired campaign: “Naturally Fluid. Naturally You”
28 January 2023, Mumbai
Aditya Birla Group's natural fiber LIVA, recently introduced a nature-inspired campaign namely "Naturally Fluid. Naturally You" categorically stressing the thrust on the brand's core proposition of 100% natural origin fabrics. The campaign is a demonstrability featuring iconic celebs such as Miss India Universe 2022, Miss India Supranational 2022, and Miss Diva Popular Choice 2022, etc. to impress and drive a message home.
We have to mention here that LIVA fabrics are made from wood pulp and are eco-friendly and high on fashion. The campaign clearly inspires to raise and build consideration for nature-inspired fashion and is focused on targeting multiple platforms and categories.
S. Charan, Global Brand Head of LIVA, sent a very strong message articulating this campaign, “This exercise is primarily calibrated & directed to communicate the common notion that brands making a fashion-forward statement, wearing/buying sustainable fashion, sustainable apparel are two diverse sides of the consumer purchasing journey".
The good news is that LIVA-based outfits are easily accessed across several leading & active brands, shopping malls/arcades/galleries, and prominent e-commerce channels and platforms..
