FM Logistic will run Benetton’s omnichannel warehousing operations.
United Colors of Benetton is a fashion brand. FM Logistic is a French 3PL service provider. FM has a multi-client facility in Haryana, which is spread across seven lakh square feet.
With this partnership, FM Logistic will deploy plug-and-play comprehensive supply chain and IT solutions for Benetton’s overall operations. Additionally, Benetton will be provided with value-added services like labelling, repackaging and manage returns and refurbishments.
Benetton is building a robust supply chain towards the seamless transition of products from the warehouse to retail outlets, and ultimately to consumers, raising the user experience, satisfaction, and loyalty standards across all touch points.
Benetton sees FM as a key partner on the logistics and supply chain leg of the consumer journey. And FM hopes to support Benetton’s growth in India by deploying FM’s sectoral expertise, solutions and technology. In this way both partners hope to offer a large range of products to their end consumers across various distribution channels from one integrated, state-of-the-art and sustainable order fulfilment setup.
Benetton is one of the best-known fashion companies in the world with a network of about 5000 stores. The group has a consolidated identity comprising color, authentic fashion, quality at democratic prices and passion for its work. The brand celebrates more than 25 years in India.
