09 August 2023, Mumbai
Aditya Birla Group's Birla Cellulose is working to revive the handloom sector in India by collaborating with over 1500 weavers across the country. The company is providing weavers with sustainable materials and solutions, such as its Liva brand of viscose, modal, and excel fibers.
Sustainability
These fibers are known for their softness, breathability, and versatility, making them ideal for handloom fabrics.
Birla Cellulose is also providing weavers with technical support and training, as well as access to a reliable supply chain. This is helping weavers to produce high-quality products that meet the demands of the market. As a result, the handloom sector is seeing a revival, and weavers are earning a better income.
Quick Message
Birla Cellulose is playing a leading role in reviving the handloom sector in India.
The company's sustainable materials and solutions are helping weavers to produce high-quality products that meet the demands of the market. This is leading to a revival of the handloom sector and improved livelihoods for weavers.
