22 April 2022, Mumbai:
Earth Day 2022: Fashion brands from all corners of the globe commit to protecting forests.
CanopyStyle momentum builds as scientists call for an end to deforestation to stabilize the world's climate and biodiversity.
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This Earth Day, Canopy is pleased to announce that eight new companies from across the globe have joined the CanopyStyle initiative to keep Ancient and Endangered Forests out of the viscose supply chain and help conserve the world’s most vital forests, biodiversity, and climate.
From SHEIN, to Hanky Panky and ocean+main in the US, River Island and AllSaints in the UK, and Kmart Australia and Boody in Australia, these far-reaching fashion companies are uniting with the 478 brands already signed on to CanopyStyle to save forests.
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CanopyStyle is a collaborative initiative dedicated to transforming viscose supply chains away from sourcing from forests and accelerating the production of low-carbon, Next Generation Solutions like recycled-textile or agricultural residue-derived viscose.
“This is the turnaround decade for our planet, and forests have a huge part to play in mitigating the climate crisis and conserving biodiversity,” said Nicole Rycroft, Canopy’s Executive Director.
“That’s why, on Earth Day, we are so encouraged to see this new wave of global fashion brands committing to revolutionize their supply chains to keep vital forests standing and scale the production of NextGen alternatives.”
The majority of brands in today’s announcement have also joined Pack4Good, Canopy’s initiative to make sure they are implementing smart packaging design and using the most eco-friendly paper packaging.
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