09 March 2022, Mumbai:
About Priyaasi
Priyaasi, is a direct-to-consumer online jewellery brand.
It is a celebratory brand that suggests taking a pause to appreciate the life of a confident, down-to-earth woman, one who is here in today’s modern world with traditional sensibilities, and one who’s got a whole lot to give and share.
The brand which anecdotally believes & celebrates cherishing moments in every single woman's life & has stood the test of time.
Dia Mirza
Dia Mirza Rekhi is an Indian model, actress, producer, and social worker who predominantly works in Hindi films.
*Priyaasi, a direct-to-consumer online jewellery brand has made rapid progress in the last 4 years – courtesy of the potpourri of jewellery styles and affordable price point. The brand stands for women who believe in the celebration of moments, togetherness, supporting each other and harbouring a bond of trust.
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*This Women’s Day, the brand made an official announcement about the onboarding of the ethereal Dia Mirza as their brand ambassador.
She has consistently used her position of power to drive awareness not just about women empowerment, but other blazing issues like climate change, environment conservation, girl-child education and gender equality as well.
Quite naturally, she is the perfect fit for a jewellery brand that celebrates womanhood with its craft.
Mensa Brands, a startup unicorn that partners with digital-first companies and scales them domestically and overseas – believes strongly in Priyaasi’s endeavour to deliver exquisite pieces of jewellery for women from all walks of life.
This association is an example of the Mensa Brand’s Promise, of helping the founders create global digital-first brands.
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CREDITS: The Print.
