08 April 2022, Mumbai:
Happy conscious dressing: sustainable materials meet colourful prints thanks to the Bemberg™ x Payal Pratap collaboration at FDCI X Lakmé Fashion Week.
Who said sustainability is boring?
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On the occasion of FDCI X Lakmè Fashion Week, Payal Pratap and Bemberg™ by Asahi Kasei prove that maximalist style and responsible innovation can become partners in crime.
Thinking back on her early formative years in Indonesia, Payal Pratap takes a vibrant, glowing journey with her JAVA collection, thanks to the support of Bemberg™ by Asahi Kasei, the Japanese yarn manufacturer leading in both innovation and sustainability.
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With a strong focus on prints, the designer has worked on hand-painted artworks which have then been digitized.
Through this collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials, and deeply rooted optimism in troubled times.
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