INDIA SIZE Chart campaign to take place @ Hyderabad this summer
13 May 2022, Mumbai:
The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India's first country-specific size chart, which will give Indians, clothes that fit better.
The survey is targeting various demographics of India like region, gender, locality, and age.
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The survey will look into the collection of data from Indian youth to the elderly population ie, 15-65+ years of age. The survey is being carried out since June 2021 with the support of Design Smith Pvt Ltd who is the On Ground Execution partner for this project.
The monumental project approved by the Government of India and supported by industry consortium CMAI entails measuring more than 25000 (Twenty-Five Thousand) people in six different cities located in six regions of India i.e. New Delhi (North), Mumbai (West), Chennai (South), Hyderabad (Centre), Kolkata (East) and Shillong (North-East) using non-contact human safe 3D body scanning technology.
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At present 19000+ numbers have been achieved till date from 4 cities.
INDIASIZE will ensure the Indian consumer knows the perfect fit and size as per their body types, which differ from those of their counterparts in the UK and the US.
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The Indian consumer will no longer have to compromise on the fit of a shirt, a pant, or any other clothing when purchasing branded clothing as there will be no size chart anomaly due to US/UK size charts as India will now have its own size chart.
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CREDITS: ANI (The news article has not been edited by DFU Publications staff).
