Madame expects demand to rise by 38 % Y-o-Y to pre-COVID levels
12 May 2022, Mumbai:
As per an *Indian Retailer report, the company managed to keep its market intact, with some setbacks, during the peak pandemic as it focused on e-commerce.
In Q2 FY21, the brand managed to pick an impressive pace and continues to expand and capture the market.
ALSO READ Madame expects demand to rise by 38 % Y-o-Y to pre-COVID levels
The brand has also moved into the space of accessories like handbags and sunglasses. This segment has shown a promising trend in the recent past and Madame plans to focus on its growth.
At the same time, the company has also set a goal to expand its digital footprint, leveraging the e-commerce space, by using digital marketing and influencer marketing. It also launched its exclusive online store, Glamly.com, and is working towards its expansion as well.
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The brand currently boasts of more than 140 points of sales across the country and plans to take it up to 800+by the end of the year.
MADAME looks forward to having more than 185 exclusive offline stores by the end of the financial year 2022.
The brand is also focusing on sustainable fashion to have a positive environmental impact. It has been launching an Eco-wear fashion range every year which includes clothing prepared from a biodegradable cotton-based fabric.
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CREDITS: *As per the Indian Retailer report.
