16 August 2022, Mumbai:
Driven by renowned designer duo Monica Shah and Karishma Swali’s commitment to being leather-free, couture bridal and luxury fashion label Jade has joined PETA India-approved vegan program to label its vegan items.
PETA India introduces animal-friendly styles in collaboration with designers and brands in the fashion industry. Its collaboration with Jade aims to give consumers the gift of mindful luxury. The brand has embraced the epochal ahimsic Gandhian values of mindfulness, compassion, and respect for all life forms,” says Monica Shah, Fashion Designer.
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A celebrity favourite label, over the years Jade’s designs have been adorned by stars including Priyanka Chopra Jonas, Lady Superstar Nayanthara, ShibaniDandekar, VaniKapoor, Sonali Bendre and Tara Sutaria, etc. Known for creating exquisite, handcrafted garments, Jade now offers options free from silk, leather, wool, and other animal-derived materials.
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The designer duo launched Made for Love, a collection of premium accessories, that bring the brand’s vision for cruelty-free luxury while toasting the values of veganism and mindfulness to life.
In collaboration with PETA, the collection designed for men and women includes footwear adorned with Italian satin and Japanese crystals and bags crafted with silver, denim, and gold-plated enamel.
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