12 August 2022, Mumbai:
India’s largest retailer Reliance Retail launched its first store Avantra by Trends in Kochi.
Located at Oberon Mall, Edapally, Avantra by Trends spans 5,000 sqft, and redefines contemporary Indian women’s shopping experience through impeccable store ambiance, innovative and flexible retail experience between assisted service and self-service, saree drape styling station, complementing product categories, and a holistic set of blouse stitching, saree finishing, tailoring services and more.
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‘Avantra by Trends’ part of Reliance Retail is a novel concept designed exclusively for the contemporary Indian woman in the age group of 25-40 years, which values tradition, culture & heritage and celebrates everything that’s “Indian” and “Ethnic”.
Reliance Industries Ltd (RIL), Home to a colorful bouquet of varied textile crafts & finest ethnic-wear brands with a commitment to the best of fashion, quality, and pricing integrity, “Avantra by Trends” is a holistic experiential store and a one-stop destination for women’s ethnic wear with a wide range of complementing product categories that include Sarees from across the country, Blouses, Jewelry, Ready to stitch, Lehengas, Accessories and offers convenient In-store tailoring services.
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